Purpose, values, brand, and culture: gobbledygook or great insights?

My father was a mid-level government manager. I recall that when he would return from well-intended off-sites designed to shape the future, he would often be cynical about the erudite discussion that had little real impact. Gobbledygook, he would suggest. So when I got into the field of delivering these off-sites, he continually reminded (challenged, ahem) me to keep things simple, focused, and actionable.

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