Culture Transformation: using the powerful lever of role reframing to drive real change

In the two years since this passion project began, it has been wonderful to see the breadth of participants discussing Culture and Digital Transformation grow internationally.  From Canada to the UK, from Argentina to the United States and now, in this interview, those participants include Australia. I’ve found that my Australian culture connections are some of the most informed, passionate and engaged folks on the topic of culture. Few are as passionate as Siobhan McHale who is the EGM of People, Culture and Change at The Dulux Group in Melbourne, Australia and author of the recently published book “The Insider’s Guide to Culture Change” who is a real thought-provoking catalyst on any culture-related topic.

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