A New Scorecard to Demystify the Buyer Journey
I’m very excited to announce a new Resource available today for Socialight Media community members:…
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Customer Engagement
Video: Is great customer service worth it?
Two reasons why excellent customer experience is impossible to achieve for 90% of retailers, and why…
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Video: Smarter decisions mean richer data, not just more data
To make smarter business decisions, you need richer data. But the idea of richer data doesn’t…
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Yes, content marketing can work. And yes, most CMOs are utterly clueless about that.
Take a look at the graphic above. It's from research done by Marketo and Moz…
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Customer’s Experience & Value: Are they Connected?
With consumers' expectations constantly changing, companies are called to meet these transformations and provide superior…
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Embrace the hate: why apathy is marketing kryptonite
Good marketing doesn’t always mean getting people to like you, argues MeetTheBoss TV’s Ben Thompson.…
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Content Marketing's Moment of Despair: Hype or Hope?
Storytelling to evoke emotion at moments of key impact is not a new phenomenon in marketing.…
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#CustomerExperience – Are you getting it right?
Picture this: It’s July and you’re about to jet off on that holiday you’ve been…
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Video: Rethinking the concept of customer-centricity
Deep down, I’m sure many retailers know that while they might aspire to being customer-centric,…
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Is personalisation marketing’s trump card?
Elsewhere in this series I’ve argued that ease-of-doing-business is the new loyalty. And by and…
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Video: Are retailers ready for the channel agnostic customer?
The modern customer is channel agnostic. They don’t see any difference between channels. What they…
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