Should experiential marketing be part of your B2B Marketing Strategy?
Why give your potential customers information alone when you can create an experience for them?…
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Customer Engagement
Smart Store Can You SEE Me Now?
Frictionless secure commerce coupled with immersive customer experiences have been on my mind for some…
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What Insurance Execs Could Learn From Playing Fortnite
It is one of the most popular video games in recent history, boasting 125 million…
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The Copenhagen Catalog
This year’s TechFestival in Copenhagen was a great event with a soul, and pulled together…
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Thoughtless marketing and the call to think
When I was a young lad, my days were often filled with trips to the…
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Bringing Disney to the building site
I’ve recently returned from 2 weeks’ holiday at Disney in Orlando. Courtesy of having an 11…
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Telecom: Enterprise Messaging is the New Black
Enterprises love messaging. There is no evidence in this world that can deny the obviousness…
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In Praise of “De-Automation” in Social Business
When is the last time you called a company and a real human answered, with…
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The Critical Next Generation Formula for Rewarding Customer Engagement
Several weeks ago I had the pleasure of being the moderator and Master of Ceremonies…
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The Religion of the Single Customer View
The Single Customer View (SCV) has always been a challenging term for me. It’s shown…
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Digital Marketing is sick. Who’s going to take the blame?
Digital marketing is sick. Very sick. Forrester’s work from over 11-million brand interactions prove that engagement…
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