Welcome to the Age of the Customer Data Platform
The Customer Data Platform or “CDP” is quickly becoming a hot topic of conversation in…
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Customer Engagement
How Millennials in the Workplace are changing the B2B Landscape
For the most part, the B2B industry has been largely isolated from most of the…
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How To Sell Professional Services Today – Part 3
In the third of my new series “How To Sell Professional Services Today“, I want…
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How To Sell Professional Services Today – Part 4
One of the biggest challenges for mid-size service firms, when it comes to selling professional…
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6 Social Business Mistakes To Avoid
Social Business has rapidly become mainstream. But when a new technology or approach is adopted…
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How To Sell Professional Services Today – Part 1
Over the next several thought pieces, I want to share with you what works today…
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How To Sell Professional Services Today – Part 2
In this thought piece, I want to debunk one of the biggest misconceptions I see…
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What Generation Z can teach you about Marketing
Teenagers are complicated. Our next generation of consumers is a hormonal, exam-laden bunch. They’re fearful…
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Save me from gurus, ninjas and visionaries!
Thanks to Tim Ellis at TheDigitalTransformationPeople.com for highlighting this post this morning: Mark Ritson: Maybe it’s…
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How To Market Managed Services – Part 3
In my last article on this topic, I outlined ten digital marketing strategies that accelerate the growth…
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How To Market Managed Services – Part 2
In my first article on this topic, I built the business case for why your firm should…
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