

Phil Darby
Helping senior management teams worldwide to align their organisations to business opportunities
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Articles by Phil Darby



People & Change
Six key traits of great leaders in challenging times

People & Change
More great leadership traits. The sequel.

Strategy & Innovation
A few quick tips to kick-start your post-COVID strategy

The Case For Digital Transformation
Tackling “domino disruption”

The Case For Digital Transformation
Overcoming transforminertia in the post-Covid marketplace

Customer Engagement
Coronavirus didn’t kill your business. You did!

The Case For Digital Transformation
Why the “digital transformation” bandwagon will take you nowhere

Customer Engagement
Why your brand promise is your most powerful tool

The Case For Digital Transformation
Why digital transformation isn’t a tech project

Customer Engagement
Your brand and customer experience
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