Regression Is NOT Easy
Regression is NOT easy – to do competently. Regression is arguably the workhorse of statistics and…
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Data & Analytics
What is Bayesian Statistics?
Important notes: Below is a small, non-technical excerpt from the Stata 15 Bayesian Analysis Reference Manual.…
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How Tech is Impacting America’s Opioid Crisis
The New York Times has called it the “deadliest drug crisis in American history,” and…
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Quant Essentials: Multivariate Analysis
In RW Connect’s new Quant Essentials series, we discuss critical methodological skills in simple, jargon-free language. The…
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Life as a Statistical Subcontractor: A Few Tips
Since 2008, I've worked privately as a statistical and data science consultant. I've given some background on…
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Taking Quantitative Marketing Research to a Higher Level
Quantitative marketing research is just cross tabs and t-tests, right? Nope. Not even close. …
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Statistics Denial Myths
Unknown to most marketing researchers, there have been tensions between the statistical and computer science…
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What are Monte Carlo Studies?
We owe London to Rome and, in a way, Statistics to Monaco. Quite a few…
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What is Regression Analysis?
Regression is arguably the workhorse of statistics. Despite its popularity, however, it may also be…
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Econometrics
Econometrics is the application of statistical and mathematical methods to competing economic theories. This takes economic…
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Multilevel, Longitudinal and Growth Modeling
Though written from the perspective of a Marketing Researcher, I think (and hope!) this post…
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