Spatio-Temporal Statistics: A Primer
Marketing scientist Kevin Gray asks University of Missouri Professor Chris Wikle about Spatio-Temporal Statistics and…
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Data & Analytics
The impact of data analytics in the food industry
Data science and big data, in general, are changing the world around us. Some of…
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What is Item Response Theory?
Some marketing researchers and data scientists are quite familiar with Item Response Theory (IRT) but…
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10 Enterprise Analytics trends to look out for in 2019
Today’s intelligent world requires more from businesses then they have ever had to deliver. Prioritizing…
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The importance of clean data for business success
Most of the strategic decisions businesses make in the 21st century use large data sets…
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We got it wrong on third-party data in 2018. Let’s reset.
It may just be my opinion, but over the years, I think we seem to…
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Making customized research a priority
Imagine a world where marketing researchers have never designed a Usage and Attitude (U&A) study,…
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What Are Case Studies?
Case studies are frequently cited in the business media and blogosphere. Typically, few details are…
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Why experiment?
Marketing research is fundamentally about observing, quantifying, understanding and predicting consumer behaviour. Though it may…
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A decade of data
I sat on a panel several weeks ago discussing a subject that is very close…
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Why Qualitative Research?
In the era of big data, AI, machine learning and Bayesian statistics, why would we…
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