Beyond Modeling 101
Anyone working in marketing research or data science has had some exposure to statistical modeling.…
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Data & Analytics
Don’t data despair
In 2019, as data proliferates — from general information to real-time decision support, to robotics…
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How to achieve data culture
Everyone uses data. And everyone wants to use it. The problem? We’re trying to analyze it…
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How to recognize a good data scientist
To understand what drives a data scientist, we need to understand what doesn’t. There’s a…
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Using AI to deliver improved business metrics
Different types of people, in different contexts, creating different goals and plans. The first group…
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The Purpose of Statistics
In his catchy tune The Purpose of Existence Is? the former Doors organist poses some fundamental questions…
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Chief Data Officer role definition
Organizations are only just getting to grips with the strategic importance of data. They are…
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Data Analytics – the value is in the join
The future of data analytics will be in the joining up of currently disparate datasets.…
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Digital Transformation – getting the data right
Digital Transformation provides a focus on updating processes and technologies. Every communication, every purchase and…
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Make data a first class citizen at your company
Making data a first class citizen is imperative to competing and succeeding in the business…
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What is a data warehouse and why does your business need one?
As any good tradesperson knows, you need the right tool for the job. Just ask…
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