Why does science get things wrong?
Many widely-held scientific theories were later proven badly wrong, as this brief article shows. How can…
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Analytics
Some common statistical mistakes
“Everyone has their faults. Even I have one.” is one of my favorite quotes, made…
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Some marketing science case studies
Analytics is not software. Software is not analytics. Software and analytics do not make management decisions. They are tools…
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Quantifying qualitative
WITW does “quantifying qualitative” mean? Data science almost universally ignores qualitative research, such as focus…
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Sampling – a snapshot
Sampling is a deceptively complex subject, and one not every marketing researcher, statistician or data…
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Psychometrics: Some Basics
Most of us working in marketing research and other social and behavioral science fields will…
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Statistical thinking in a nutshell
One of the toughest things to explain about statistics is that it’s not just math…
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“Imagine” – A data literate world
Whenever I heard this song during my teenage days, I would be taken over by…
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The digital dilemma: putting data to work
Over the history of mankind, we’ve constantly sought out tools and capital to make us…
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What are GARCH models?
Economists and statisticians who work with time-series data – data collected over many periods rather…
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Beyond Modeling 101
Anyone working in marketing research or data science has had some exposure to statistical modeling.…
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