Data & Analytics

Why does science get things wrong?

Why does science get things wrong?

By Kevin Gray

Many widely-held scientific theories were later proven badly wrong, as this brief article shows. How can…

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Some common statistical mistakes

Some common statistical mistakes

By Kevin Gray

“Everyone has their faults. Even I have one.” is one of my favorite quotes, made…

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Some marketing science case studies

Some marketing science case studies

By Kevin Gray

Analytics is not software. Software is not analytics. Software and analytics do not make management decisions. They are tools…

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Quantifying qualitative

Quantifying qualitative

By Kevin Gray

WITW does “quantifying qualitative” mean? Data science almost universally ignores qualitative research, such as focus…

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