Marketing Scientists: The Last Neanderthals?
I’ve never been entirely comfortable with the term marketing science since it may suggest to…
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Data & Analytics
Why are the BI rock stars reluctant to take on unstructured data?
For decades now Business Intelligence and Analytics folks have been the rock stars of the…
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Self-service BI is a myth
Face it. It’s not a thing. Or, at least the way the concept is spun,…
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Business Intelligence and Digital Natives
My son just bought a car. He plugged his smart phone into it and his…
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Why did analytics fail us in the 2016 U.S election?
We’re so sophisticated, aren’t we? We track, collect, analyze and do predictive modeling using data from…
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Taking Quantitative Marketing Research to a Higher Level
Quantitative marketing research is just cross tabs and t-tests, right? Nope. Not even close. …
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Why I am not afraid of the machines
I’m not afraid of machines taking my job away. Here’s why. I’m a marketing researcher…
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Missing Links
Academics are a wonderful source of new ideas and also advice about how to do…
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Statistics Denial Myths
Unknown to most marketing researchers, there have been tensions between the statistical and computer science…
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Statisticians and the Real World
Statistics is not simply plugging numbers into formulas and outputting the results. It's really a…
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What is Structural Equation Modeling?
Structural Equation Modeling (SEM) is an extremely broad and flexible framework for data analysis, perhaps…
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