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31 St. James's Square, London, United Kingdom
+44 20 3397 4000
  • Size: Medium
  • Year founded: 2001

About Reward

Reward operates at the cutting edge of predictive consumer behaviour and personalised marketing. We connect the UK’s largest network of blue chip retailers to millions of customers by delivering data-driven, targeted offers and unique shopper insight.

Founded by Gavin Dein, the team is nearly 100 strong with offices in Central London and Hertfordshire. We’re built by amazing people whose mission is to make the world a better place.

Reward has created and operates the Reward Offer Cloud (ROC). The ROC is Europe’s largest Card Linked Offers marketplace platform, that underpins all our partner programmes and uses proprietary technology and predictive consumer behaviour algorithms to give retailers an edge in performance marketing.

Over 7m customers from blue chip loyalty programmes including Avios, American Express, British Airways Executive Club, Virgin Atlantic Flying Club, NatWest MyRewards and Quidco are sent personalised offers from 80 of the UK’s leading retailers from Amazon to Waitrose where they can earn more rewards. Over the past 12 months, card-linking has emerged as the killer app in online-to-offline commerce and the Internet of Things in the world due to its ability to deliver superior and demonstrable results in customer acquisition and loyalty.

Reward also has designed, built and operates a multi-award winning, top 10 loyalty programme in the UK with RBS / NatWest. Natwest MyRewards programme has given back over £200m to millions of customers in the last two years and in February 2017 the programme won Best Debit Card Programme at The Card and Payment Awards.


Loyalty Programmes

Recent articles by authors from Reward

    Service Areas

  • Customer Engagement