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London, United Kingdom
  • Size: Medium
  • Year founded: 2009

About Practicology

Strategic ecommerce and multichannel consultancy Practicology serves a global client base from offices in London, Sydney, Melbourne, Hong Kong and Guangzhou.

Founded in 2009, we offer retailers and other consumer businesses strategic advice and practical support through all stages of their digital development.

Clients include: Selfridges, Nike, Dreams, Seafolly, Pandora, Ted Baker, TM Lewin, Rapha, Jenny Craig, Under Armour, Super Retail Group, Skechers and Reckitt Benckiser.

Practicology’s primary goal is to help clients deliver outstanding results. All of our consultants have previously worked within the ecommerce and multichannel teams of retail businesses, giving them a unique understanding of clients’ challenges.

Practicology doesn’t just provide clever theory – we work with each client from strategy to execution, with a focus on practical and profitable outcomes.


Multichannel strategy, CRM & customer insight, Digital design, Digital marketing, Conversion rate optimisation, International ecommerce, Ecommerce trading, Ecommerce analytics, Technology selection, Training, Ecommerce copywriting, Interim resource, Chinese eCommerce.

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    Service Areas

  • Customer Engagement
  • Delivery

    Service Types

  • Training