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Innovation is more than just about ideas or creativity.
Innovation is about securing your company’s future.
Because tomorrow’s customers will not pay for today’s products, services or business models.
So, as Wayne Gretzky once said, ‘You should not skate to where the puck is, but rather to where it will be’.
Innovation is about …
… getting clear insights into where ‘the puck will be”,
… uncovering the value that lies there,
… turning these insights into products, services or business models that make customers pay and
… win the Early Majority of customers.
Innovation Management is about how to conduct these activities effectively and efficiently.
Innovation Management done right generates superior returns for the 2-20% of revenue (depending on the industry) companies invest into their future.
In order to manage innovation successfully, a complex fabric of ‘hard factors’ (e.g. innovation strategy, processes, governance models, KPIs, IT platforms) and ‘soft factors’ (e.g. leadership style, culture, skills) needs to be knitted.
This has to be done in a way that it is relevant to the ecosystem the company operates in.
I bring two things to the table.
Firstly, deep working experience in all of the strings that are to be woven into a state-of-the-art innovation fabric.
Secondly, deep insight into the strings that will be part of tomorrow’s fabric, e.g.
… styles of thinking and working (e.g. Open Innovation, Design Thinking, Lean Start-up, Business
Model Innovation) and
… Digital tools (Big/Smart Data, Cloud, Internet Of Things, Mobile / Wearables, etc.) which will lead
to a re-engineering of innovation work and open up new frontiers for innovation leaders, e.g.
digital cross-industry business models.
Recent articles by authors from innovation-3
- Strategy & Innovation
- TDTP Partner