Jason Lemkin's Thoughts on Marketing can Change the Game for B2B Marketers

Sangram Vajre·2 March 2016·Customer Engagement

...Sangram here. We had a blast at the #FlipMyFunnel conference in San Fran and you can check out all the buzz on Twitter with #FlipMyFunnel!  It was fascinating to meet and have a live “fireside” chat with Jason Lemkin, Jill Rowley, and Matt Heinz at the #FlipMyFunnel conference. These guys are the rockstars of SaaS Venture world, Sales, and Marketing respectively. If you don't know anyone of them, I'd suggest to look them up and follow them. Read More...

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Content Marketing Has Biggest Share Of 2016 Social Marketing Spend In B2B Industries

Jed Singer·2 March 2016·Customer Engagement

...This is an excerpt from the latest Socialight Insights Report: 2016 B2B Social Marketing Budget Trends. Download the report today to access the Top 6 Insights and Top 6 Takeaways for 2016. Surprisingly, out of the seven key social marketing initiatives included in this study, Content Marketing is projected to capture the biggest share of spend in 2016, at 9.3% of firms’ total digital budget. Read More...

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(Digital) Transformation and the Rise of the Expirational Leader

Michael Leckie·3 October 2022·People & Change

...In mid-2018, the Leading Edge Forum (LEF) published a research paper entitled Digital Transformation and Leadership – The Five Big Questions. This research was designed to help leaders, especially CEOs, get clear on the questions they needed to be asking themselves, their Boards and their leadership teams as… Read More...

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Measuring Digital Transformation.

Massimo Marcolivio·16 September 2021·Data & Analytics

...Peter Drucker’s mantra – You can’t manage what you don’t measure – applies as much to digital transformation as it does to any other business context. Yet, digital transformation provides a number of additional challenges. In some areas, such as digital marketing, there is a plethora of metrics and… Read More...

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From thinking without learning to learning without thinking

Lee Bryant·10 August 2021·People & Change

...In some ways, the pandemic lockdown has improved my travel and exploration of the world. I used to wake every second Monday at 4am, achieving the minimum cognitive function to find my gate at Lisbon airport around 6am and then gradually wake up on a train into a city (usually,… Read More...

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Measuring Digital Transformation..

Michael Wade·22 July 2021·The Case For Digital Transformation

...Peter Drucker’s mantra – You can’t manage what you don’t measure – applies as much to digital transformation as it does to any other business context. Yet, digital transformation provides a number of additional challenges. In some areas, such as digital marketing, there is a plethora of metrics and… Read More...

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Measuring Digital Transformation

Michael Wade & Massimo Marcolivio·22 April 2021·Delivery

...Peter Drucker’s mantra – You can’t manage what you don’t measure – applies as much to digital transformation as it does to any other business context. Yet, digital transformation provides a number of additional challenges. In some areas, such as digital marketing, there is a plethora of metrics and… Read More...

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The value proposition for ‘Gig Economy’.

Joseph Dolphin·23 December 2020·People & Change

...This paper will contribute to extending Service-Dominant Logic (Vargo and Lusch (2004a, b), in helping marketing managers and academia with constructing Value Proposition (Lanning and Michaels (1988)) from an Outside-In approach. Extending Service-Dominant Logic to create a communication plan for marketing managers to communicate Value Proposition to customers. Construct and communicate… Read More...

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Becoming a Platform Professional—MBA courses, Executive Education and More

Peter Evans·12 October 2020·Strategy & Innovation

...Platform businesses can now be found in nearly every corner of the economy.  This growth is driving the need for professional managers who can lead the complexities of running platform companies or platform product lines within larger companies. A decade ago, when platform companies were just gaining traction as an… Read More...

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Storytelling – not just meanings and feelings

Jason Nash·31 August 2020·People & Change

...Firstly, I want to thank everyone that reached out to me over the holiday period after my first Curious Cognition blog article. It struck a chord with many of you and so instead of focusing this article purely on product management, which was my original plan, I am going… Read More...

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A few quick tips to kick-start your post-COVID strategy

Phil Darby·15 July 2020·Strategy & Innovation

...Phil Darby outlines his quick tips to kick-start your post-COVID strategy in the video below. He explains: “This COVID-crisis has played havoc with all our lives and, even though you are probably sick of hearing people say this, nothing’s going to be the same again…”     Transcript This… Read More...

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News in Digital from The Digital Transformation People #41

News In Digital·24 March 2020·The Case For Digital Transformation

...With the circumstances that we all find ourselves in at the moment, our first message to all of our readers is that we wish you well and hope that you and your family stay safe. This issue sets out to connect you to some practical advice on how to enable… Read More...

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