Improving the B2B Customer Experience

Nathan Sykes·3 July 2018·Customer Engagement

...Business-to-business corporations, or B2B, don’t often focus on individual customers. A business-to-customer corporation, or B2C, is where the consumer usually interacts. As progress continues to move forward and people become more proactive with their spending and usage habits, B2B spaces are having to focus on customer appeal and approval more… Read More...

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How Millennials in the Workplace are changing the B2B Landscape

Nathan Sykes·6 June 2018·Customer Engagement

...For the most part, the B2B industry has been largely isolated from most of the changes happening in today’s workforce. Fortunately — or unfortunately, for some — that’s no longer the case. The Millennials are here, and they’re kickstarting considerable changes in the industry just by being who they are. Read More...

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How can Chatbots help in B2B?

Nathan Sykes·23 May 2018·Customer Engagement

...When asked, 80% of business respondents admitted they are either already using or planning to implement chatbots by 2020. It makes plenty of sense why, too. Concerning customer service, always-on interactions and robust chat support bots are the way to go. At any time during the day or night,… Read More...

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Digital Transformation: Decoding the Transition from B2B to H2H Experience

Sheetal Bansal·1 May 2018·The Case For Digital Transformation

...Digital Transformation has become one of the hottest ‘buzz words’ of today.  And why not, when we discover even baby products manufacturers and renowned accounting firms are heavily betting on it. The increasing internet and mobile penetration has led to a digital disruption and none of the industries had remained… Read More...

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What B2Bs need to know about Social Media

Nathan Sykes·29 April 2018·Customer Engagement

...Social media has altered the way modern society communicates, interacts, discovers, and engages with one another. That’s also true of the business and enterprise world, including how they interact with customers and one another. While B2C marketing is the most talked about, and most common, there are also incredible… Read More...

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AI’s Potential for Transforming the B2B Customer Journey

Ronald van Loon·9 April 2018·Customer Engagement

...Creating a seamless, personalized, and frictionless customer journey is one of the top-most priorities for businesses operating in today’s extremely competitive B2B environment. With customer expectations rising, and organizations looking to implement technological advancements, Artificial Intelligence (AI) has come across as one viable option for them. Be it through chatbots… Read More...

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7 B2B E-Commerce Trends To Pay Attention To

Nathan Sykes·2 April 2018·Customer Engagement

...The B2B e-commerce industry continues to grow as more and more businesses purchase online. In fact, it’s predicted that by 2020, the B2B e-commerce industry will hit $12 trillion. Since the e-commerce industry continues to grow, it is crucial your business continues to optimize your website to ensure it… Read More...

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How B2B Ecosystems & (Big) Data Can Transform Sales and Marketing Practices

Ronald van Loon·7 March 2017·Customer Engagement

...Managing your relationships with customers, suppliers, and partners and constantly improving their experience is a proven way to build a sustainable and profitable business, and contrary to popular assumption, this doesn’t apply to B2C businesses only. With 89% of B2B research studies using the internet during the internet research process, improved collaboration to deepen existing customer relationships and build new ones is vital to running a successful B2B business as well.  Read More...

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The B2B Buyer Journey Explained

Jed Singer·29 August 2016·Customer Engagement

...The Buyer Journey is a new marketing construct that replaces the classic Marketing Funnel. You know the one. Read More...

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9 Resources To Create Better B2B Buyer Personas

Jed Singer·24 August 2016·Customer Engagement

...According to Aberdeen Research, marketers who use buyer personas and map content to the Buyer Journey enjoy 73% higher conversions from response to marketing qualified lead. At this point, you know you need Buyer Personas. The search term has been gaining steam the last few years, peaking at a Google Trends Score of 100 (out of 100) in May of 2016. Read More...

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4 Simple Steps To Building The Most Effective B2B Content Marketing Strategy

Jed Singer·24 August 2016·Customer Engagement

...Content Marketing ROI Starts With A Content Marketing Strategy. Nearly 90% of B2B marketers say that content marketing is now one of their highest priorities. But only 1 out of 3 companies has a documented content marketing strategy. Would you fly by the seat of your pants for any other marketing channel? Of course not. Read More...

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Marketing Spend Differences: B2B Products vs Services

Jed Singer·2 March 2016·Customer Engagement

...This is an excerpt from the latest Socialight Insights Report: 2016 B2B Social Marketing Budget Trends. Download the report today to access the Top 6 Insights, and Top 6 Takeaways for 2016. Read More...

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