The Ethical Challenge Facing Self-Driving Cars

Nathan Sykes·7 May 2018·Enabling Technologies

...Self-driving cars may work, in most cases, but they’re not foolproof yet. One of the biggest challenges still facing the designers of these autonomous vehicles is situational ethics — who is responsible for an accident? How do these cars need to make decisions in the event of an accident, especially… Read More...

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Will Alexa Be Your Next Co-Worker?

Nathan Sykes·7 May 2018·Enabling Technologies

...Alexa — the virtual assistant inside Amazon’s smart speakers — can make life around the house substantially easier by adding things to your shopping list, creating event reminders and even ordering you an Uber trip or a Domino’s pizza. But what about how Alexa could help you get more done… Read More...

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The 2018 Definitive Retail Model Success Formulas Revisited

Tony D'Onofrio·23 April 2018·Customer Engagement

...New research and the continuous digital disruption of retail inspired this re-examination of the retail model success formulas published in a post late last year. “A sea change is clearly taking place in the retail market with major upheaval, but it is surely not the retail apocalypse. In… Read More...

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What Generation Z can teach you about Marketing

Natalie Smithson·23 April 2018·Customer Engagement

...Teenagers are complicated. Our next generation of consumers is a hormonal, exam-laden bunch. They’re fearful of being singled out by their peers but every one of them is a digital native. Nobody knows yet how it feels to reach old age having grown up with your baby photos *strewn* across… Read More...

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Innovative new brand tries to influence affection. Audience switches off.

Natalie Smithson·17 April 2018·Customer Engagement

...Nimble. It’s a perky little word, isn’t it? Often associated with companies who do things differently. The innovators. Disruptors. The ones who want to change the world. Why? Because they’re dodging the indiscriminate belch of the status quo. Innovators must be able to duck the pull of familiarity and leap… Read More...

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News in Digital from The Digital Transformation People Issue #13

News In Digital·16 April 2018·The Case For Digital Transformation

...As digital transformation becomes main stream much is being learnt about what does and what doesn’t work.  We’re getting to grips with what it is and what in theory needs to be done, but is our execution letting us down?  An emphasis on lessons learnt in this edition of News In Digital. If there… Read More...

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Management challenges in a connected world

Euan Semple·5 April 2018·People & Change

...Management has always faced challenges. It is what they are for. But there does seem to be something about the scope, scale, and speed of current challenges that are in a different league from anything that we have experienced in the past. These challenges are mostly due to the accelerating… Read More...

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Will GDPR Give Rise to A New Kind Of Customer Intimacy?

Deepthi Rajan·27 March 2018·Cyber Security

...In August 2017, and with GDPR on the horizon, India’s highest judicial office, The Supreme Court, upheld the right to privacy as a fundamental right of the country’s citizens. In an era, where data is easily disseminated through a wide array of physical and digital channels, we often end up… Read More...

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How Startups Should Respond In 2018, To The Many Changes Of 2017

Roger Gorman·22 March 2018·The Case For Digital Transformation

...It’s been a whirlwind year for many businesses and the rate of change doesn’t seem to be slowing down anytime soon. 2017 saw a number of new developments and appointments, globally. A lot of this change reflects how workforces are evolving to become smarter, more efficient and effective versions of… Read More...

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A Need for Smart Car Innovation Speed

Tony D'Onofrio·12 March 2018·Enabling Technologies

...The spark for the growth of the modern gasoline powered automobile was an innovation race. In the early 1890s,”Le Petit Journal, a French newspaper with a knack for publicity stunts, decided to hold a contest to discover the best method of propulsion: steam, electricity or petrol… Read More...

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Generation Z has Changed the Student Recruitment Game. For. Ever.

Alan Thorpe·12 March 2018·People & Change

...How can you meet the expectations of Generation Z? Pay £60k and commit three years?  With market maturity, a declining audience of 18 year olds, and very public questions about the value of some degree courses, it’s fair to say that HE marketers face an increasingly tough gig, in a newly… Read More...

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Understanding your Bitcoin from your Blockchain

Terry Walton·12 March 2018·Enabling Technologies

...Let’s start with the basics; Bitcoin is a form of digital currency that no one person controls often used in peer-to-peer payment systems. Blockchain is a tool that can help companies redesign business processes, share data securely, or prove the integrity of their data making it ideal to support Bitcoin… Read More...

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