3 Tips to Improve Cyber and Privacy Board Reporting

Judy Selby·4 July 2018·Cyber Security

...Corporate boards are facing mounting pressure concerning their oversight of data security and privacy risks. Regulatory guidance, emerging regulatory requirements, fines, and lawsuits combined with technological advances and changing business… Read More...

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Telecom: Digital Transformation in the Sales and Network Distribution

Ronald van Loon·3 July 2018·Customer Engagement

...The digital transformation is upon us, and telecom operators seem to be the ones directly under the impact of it. The advent of new data and technological needs has meant that we now need to give nothing less than the best to our customers. As part of this assurance of… Read More...

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Creating Customer Constellations – Episode 3: Developing Your Constellation Strategy

Samuel Church·2 July 2018·Customer Engagement

...The Customer Constellation Model – Recap. In my first article, I set out the key components of the Customer Constellation model. The purpose of the model is to help businesses develop optimal customer engagement strategies by creating Constellations of brightly lit Stars across the customer universe. The premise being that, like… Read More...

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Random Thoughts on Marketing Research, Statistics and Data Science (July 3, 2018)

Kevin Gray·2 July 2018·Data & Analytics

...My opinions. Nothing more. Why spend money on marketing research that is faster, cheaper…and cr*ppy? Wouldn’t it make more sense to trust our gut than untrustworthy data? Why make a bad decision more quickly? A penny saved is a penny earned. It would be not be a huge exaggeration to say chaos and… Read More...

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Neuromarketing: Does it really work?

Spiros Tsaltas·2 July 2018·Customer Engagement

...During the weekend, I had a chat with a friend and colleague working at another agency, about her starting an online course on NeuroMarketing and the wonderful brave New World that it would create. I am not a NeuroMarketing Expert – nor is this the place to debate who really… Read More...

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Digital Meets 5G; Shaping the CxO Agenda

Ronald van Loon·14 June 2018·Enabling Technologies

...Digital Meets 5G.  The age of technology is way past its nascent stage and has grown exponentially during the last decade. In my role, travelling to events and meeting with thought leaders I am aware of the developments made across different technological fronts. During these events I have had the… Read More...

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Why The Book of Why?

Kevin Gray·10 June 2018·Data & Analytics

...UCLA computer scientist Judea Pearl has made noteworthy contributions to artificial intelligence, Bayesian networks, and causal analysis. These achievements notwithstanding, Pearl holds some views many statisticians may find odd or exaggerated. Here are a few examples from his latest book, The Book of Why: The New Science of Cause… Read More...

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Developing Your Identity As A Leader

Richard Chiumento·31 May 2018·People & Change

...There has probably never been a better time to examine the importance of personal brand. Whether it’s world leaders, politicians, professional athletes, rock stars, football managers, members of the royal family or celebrities in general, there are a wealth of diverse personal brands out there to observe and which, in… Read More...

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The culture change that comes with agile

Sam Isaacson·23 May 2018·Delivery

...The world is experiencing a shift away from more traditional waterfall methodologies and towards more agile practices. Agile has a lot going for it – working software released rapidly and an end to projects going over budget by hundreds of percent, for example – but it has its own challenges. Read More...

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The Book of Why

Kevin Gray·21 May 2018·Data & Analytics

...UCLA computer scientist Judea Pearl has made noteworthy contributions to artificial intelligence, Bayesian networks, and causal analysis. These achievements notwithstanding, Pearl holds some views on data many statisticians may find odd or exaggerated. Here are a few examples from his latest book, The Book of Why: The New Science… Read More...

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An automated future that works for all

Richard Chiumento·17 May 2018·People & Change

...Workforces are fast becoming used to the notion of having robots and automation as their fellow colleagues. A large-scale study carried out on 36,000 consumers in 18 countries found that more than 70 per cent of consumers stated that there had been an increased use in automation technology such as… Read More...

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Seamless Customer Experience for Telcos: A Practical Approach

Ronald van Loon·16 May 2018·Customer Engagement

...In this age of data and convenience, customers across the globe are getting used to great customer experience from numerous companies. Big names such as Google, Apple, Amazon, and many others lead the way when it comes to ensuring a seamless customer experience. While these names lead the front, Telcos… Read More...

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