Nine B2B companies using clever PPC copy to target competitors – Econsultancy

Bex Sentance·8 May 2019·Leading Publication

...It’s a competitive world out there for martech companies. With an unbelievably crowded martech landscape, and technology spend making up an ever-increasing percentage of marketing budgets, how Read More...

econsultancy.com· 97 Shares

Content Marketing Fitness: Are You Ready to Integrate, Optimize and Activate?

Lee Odden·5 May 2019·Thought Leaders

...content marketing that’s out there feel sluggish, low energy and bloated? eMarketer recently reported that B2B decision makers’ top issues with marketing content reveal that marketers are clearly “out of Read More...

toprankblog.com· 169 Shares

How to Find Your Company’s Brand Voice

Ann Handley·2 May 2019·Thought Leaders

...our B2B Marketing Forum site embodies these attributes: “MarketingProfs’ B2B Marketing Forum is more than just a quirky (not-so-little) conference. It’s the place where leaders, innovators, and people who make Read More...

annhandley.com· 1 Share

The future of B2B payments

Nathan Sykes·2 May 2019·Enabling Technologies

...hand, have remained relatively unfettered, at least until now. Innovation has begun in the B2B payment world Surprisingly — or perhaps not so — is that most business customers are Read More...

 thedigitaltransformationpeople.com· 0 Shares

The Top B2B Content Marketing Strategy Ideas to Consider Using Today | Marketing Insider Group

Michael Brenner·22 April 2019·Thought Leaders

...Do you feel like your B2B content marketing strategy has become stale and your methods don’t seem to be getting the results they used to? In the fast-paced Read More...

marketinginsidergroup.com· 102 Shares

10 Inspiring Examples of B2B Influencer Marketing in Action

Lee Odden·21 April 2019·Thought Leaders

...While Instagram influencer marketing is expected to hit $8 billion in spend by 2020, the growth trajectory of influencer marketing is not limited to consumer brands. B2B companies Read More...

toprankblog.com· 186 Shares

It’s Time to Personalize Video

Jay Baer·16 April 2019·Thought Leaders

...the clutter and really, truly connect with your customers, one stands out as clear and obvious winner. Everyone knows video marketing is valuable. B2B marketers know it. According to a Read More...

cisco.com· 21 Shares

The Potential of Thought Leadership is Much Better Than You Think

Jay Baer·1 April 2019·Thought Leaders

...six books including Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. A headline from the 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study caught my attention: Thought Read More...

cisco.com· 17 Shares

How Often Should You Blog? [Blog Post Frequency RESEARCH] | Marketing Insider Group

Michael Brenner·31 March 2019·Thought Leaders

...have seen from multiple studies, as well as much of our own client work across more than a dozen client websites in B2B, B2C, and with companies large and small. Read More...

marketinginsidergroup.com· 120 Shares

The Blueprint for Successful Growth Hacking! | Markletic

Ricky Wolff·23 March 2019·Customer Engagement

...B2B Growth hacking isn’t magic; It’s a process and a mindset that drives B2B growth. Growth hacking is not a one-size-fits-all strategy but it does provide a framework Read More...

markletic.com· 68 Shares

MBX 2019 analysis – Oracle updates its AI strategy for B2B, including the impact of DataFox

Jon Reed·22 March 2019·Leading Publication

...management, enriching data sets with DataFox (more on that shortly). B2B data needs filtering and context – enter DataFox All these solutions have one thing in common: they must be Read More...

diginomica.com· 41 Shares

Definitive guide to digital marketing metrics & digital marketing analytics

Dmc·19 March 2019·Data & Analytics

...be used by B2B companies as it ranked the top of digital marketing objectives for 68% of B2B marketers in Australia. Globally, generating sales leads is also ranked as the Read More...

digitalmarketingcommunity.com· 40 Shares