Jason Lemkin's Thoughts on Marketing can Change the Game for B2B Marketers

Sangram Vajre·2 March 2016·Customer Engagement

...Jason’s response to the following two questions are game changing for B2B Marketers across startups and enterprises.    Q1: Should marketers have revenue goals?  Jason’s response: CMOs MUST have revenue Read More...

 thedigitaltransformationpeople.com· 0 Shares

Scaling a Startup by Giving “Keys to the Ferrari”

Sangram Vajre·2 March 2016·Strategy & Innovation

...hire realizes very quickly that we are on a quest to solve a real problem.  Less than 1% of B2B leads turn into customers. We talk about this daily and Read More...

 thedigitaltransformationpeople.com· 2 Shares

Content Marketing Has Biggest Share Of 2016 Social Marketing Spend In B2B Industries

Jed Singer·2 March 2016·Customer Engagement

...This is an excerpt from the latest Socialight Insights Report: 2016 B2B Social Marketing Budget Trends. Download the report today to access the Top 6 Insights and Top 6 Takeaways for 2016. Read More...

 thedigitaltransformationpeople.com· 10 Shares

How to Create a Segmentation Strategy in Account-Based Marketing

Moni Oloyede·24 February 2016·Customer Engagement

...if they are not formally written down. Therefore, it begs the question as to why so many B2B organizations continually struggle with demand generation and converting marketing leads to sales Read More...

 thedigitaltransformationpeople.com· 7 Shares

The First-Ever Account-Based Marketing Framework: Extending from the Buyer’s Journey to the Customer’s Journey

Sangram Vajre·16 February 2016·Customer Engagement

...I sincerely hope this will help B2B marketers put the concept of ABM into practice. Let’s get the basics out in the open. So what is account-based marketing? The central Read More...

 thedigitaltransformationpeople.com· 9 Shares

How Good is Your LinkedIn Social Selling INDEX?

Logan Nathan·21 January 2016·Customer Engagement

...Today as many as 75% of B2B buyers are embracing social media and using it to make purchase decisions. Given the fact, marketing and sales professionals can no longer Read More...

 thedigitaltransformationpeople.com· 10 Shares

Are You a One-Night Stand Marketer?

Sangram Vajre·21 January 2016·Customer Engagement

...I recently attended The MarketingProfs conference in Boston. It was an incredible event with some of the brightest minds in B2B marketing and sales. The lineup ofspeakers and sessions Read More...

 thedigitaltransformationpeople.com· 6 Shares

LinkedIn’s 50 Most Influential Tech Firms

Jed Singer·20 January 2016·Customer Engagement

...LinkedIn is, by far, the social platform most frequently incorporated into B2B marketers’ digital strategies. According to Socialight research from the 2015 State of B2B Social Marketing, 94% of firms leverage Read More...

 thedigitaltransformationpeople.com· 8 Shares

How Would Simon Sinek Use The Golden Circle Rules to Explain Account-Based Marketing?

Sangram Vajre·13 January 2016·Customer Engagement

...Golden Circle: Why, How, and What. I’d like to offer my own interpretation of this model as it applies to B2B marketing and sales professionals, starting the outside and work Read More...

 thedigitaltransformationpeople.com· 9 Shares