My Favourite Cognitive Biases

Kevin Gray·19 June 2017·Data & Analytics

...Here are the cognitive biases I encounter most frequently in my line of work or that have the greatest impact on my work, even if I don't bump into them that often. Read More...

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Science and Pseudoscience in Marketing Research

Kevin Gray·14 June 2017·Data & Analytics

...Politicians and scientists often make dramatic claims and hurl accusations at one another regarding how scientific or unscientific this or that is. It's enough to make our heads swim, as most of us have had little or no formal exposure to science beyond high school. This, disturbingly, is also true of the majority of our opinion leaders and those who make and enforce our laws. Read More...

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Managing Risk or managing risks?

JC GAILLARD·1 May 2017·Delivery

...There are many risk management methodologies in existence but it's not uncommon to come across large firms still following today simplistic, dysfunctional or flawed practices, in particular around operational risk management. Read More...

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Neuroscience and Marketing

Kevin Gray·7 March 2017·Data & Analytics

...Marketing scientist Kevin Gray asks Professor Nicole Lazar to give us a brief overview of neuroscience. KG: Marketers often use the word neuroscience very loosely and probably technically incorrectly in some instances. For example, I've heard it used when "psychology" would have sufficed. Can you tell us what it means to you, in layperson's words? Read More...

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Cyber Security: Who Cares? and What Happens Next?

JC GAILLARD·7 September 2016·Cyber Security

...In recent years, the topic of digital transformation has moved to the top of the agenda in the business world. However, most of these discussions all too often seem to bypass the issue of cyber security. This is hard to understand in a context where many studies have clearly illustrated that cyber and privacy threats have started to damage the trust of consumers and have the potential to destroy considerable amounts of value. Read More...

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Putting It All Together

Kevin Gray·24 February 2016·Data & Analytics

...Marketing research has been badly wounded and lies in critical condition. Or maybe it's alive and kickin'. Depends who you ask. In the past decade marketing research has probably faced more sweeping change than at any period in its history. That much can be said. Read More...

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