Why LinkedIn Is Not Your Resume | Social Pros Podcast

Melonie Dodaro, author and CEO of Top Dog Social Media, joins the Social Pros Podcast to discuss moving beyond the resumé and unlocking LinkedIn as an invaluable tool for building substantial relationships and securing sales.

In This Episode:

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Full Episode Details

Not Your Social’s Resume!

If you work in social media, you know there is one constant: Nothing is constant. In its relatively short existence, the world of social has undergone ceaseless evolution, shaking off trends as quickly as they’re set while continuing to grow in its global ubiquity.

This can certainly bring despair to those who would seek comfort in their day-to-day marketing, but to the eager and astute, there is much to look forward to. One door opens as another closes-you just have to stay on your toes! We currently see this playing out on Facebook, and many businesses are left wondering how to pick up the pieces of what they’ve built on social.

According to Melonie Dodaro of Top Dog Social Media, the place to redirect your efforts may actually be a bit of a surprise: LinkedIn. While many view LinkedIn as an online resumé, it has, in fact, positioned itself as a powerful tool for gaining leads and sales. By refocusing your efforts on LinkedIn, using it to attract new leads and foster genuine relationships, you can ride out the present social wave (rather than getting caught underneath).

In This Episode

  • How LinkedIn has changed, and where it may be heading.
  • Why video is currently so successful on LinkedIn.
  • How to consider a global audience when deciding what time to post.
  • How to reach out to new prospects through LinkedIn.
  • Why you should move the conversation offline.
  • How to maintain connections through LinkedIn.
  • How to use LinkedIn to repurpose content.

Quotes From This Episode

“People go to LinkedIn to learn.” – @MelonieDodaro

Post something significant that’s going to garner attention versus just posting. Click To TweetIf you’re using LinkedIn as a business building tool, talk less about yourself and more about who you serve. Click To Tweet

The Big Two:

See you next week!

Melonie Dodaro

What’s your one tip for becoming a social pro?
Learn how to balance being authentic and transparent with being professional.

If you could do a Skype call with any living person, who would it be?
Melonie admits that she would love to talk with Richard Branson because, in her words, she has a crush on him!

“We live in our bubbles, but we have a global audience that we forget about.” – @MelonieDodaro



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