Why Is Mercedes-Benz Stadium in Atlanta the Most Tech-Forward…

Every Sunday during the season football, screaming fans are dazzled by the spectacle that involves incredible athletic feats, team coordination, and tactical maneuvers. The game is truly a production, and modern fans now expect constant connectivity to enhance their game day experience. This is why Arthur M. Blank Sports and Entertainment teamed with IBM to deliver the Unified Stadium Technology Platform to Mercedes-Benz Stadium in Atlanta, Georgia.

Work on this unique venue began with a thorough exploration of the modern-day football, soccer, and music fan. With this beginning, the IBM team employed Design Thinking methodology to develop detailed personas, define every potential touchpoint, and build an extensive fan journey map that accounts for fan needs 365 days a year. The resultant Unified Stadium Technology Platform meets these requirements through a single, high-speed, integrated network that delivers all of the information technology needs for the venue, at a fraction of the cost. The system handles all the audio-visual needs throughout the stadium, including the largest LED video display in all of sports: a 58-foot high, 1,075-foot circumference, 360-degree “halo” display large enough to fly a helicopter through.

New technology highlights include:

  • Nearly 4,000 miles of fiber optics and 90 miles of audio cabling -enough to go from Atlanta, GA to Dublin, Ireland;
  • Nearly two thousand wireless access points to ensure WiFi connectivity -equivalent to 282,000 square feet of outdoor coverage, or the area of almost five football fields;
  • Deployment of the distribution network to theoretically download all 61 Game of Thrones episodes, in 4K ultra HD quality, in 46 seconds; and
  • IBM Cloud Services to support the mobile experience every day.
  • The delivery of a truly personalized fan experience.

In a revolutionary leap for entertainment venues, IBM produced a truly unique fan experience. Delivered through ground-breaking mobile apps, fans are kept up to date on all news about the teams and events, with access to exclusive articles, inside information, videos, photo galleries, up-to-date player, and team statistics. Watson Content Automation is also used to personalize individual notifications and alerts based on location, buying patterns, and more. Key features include:

  • Mobile Ticketing that makes it easy for fans to view, transfer, or sell their tickets;
  • Parking for Atlanta Falcons games that has been completely transformed through a partnership with Atlanta-based Park Mobile that makes more than 12,000 spaces near Mercedes-Benz Stadium available for pre-purchase;
  • A Watson’s Conversation API powered parking chat bot that will identify which lots best meet a given fan’s needs and provide a recommendation;
  • Atlanta Falcons Mobile Concierge that can answer just about any fan question in real time, and in the event the answer to a question isn’t found, will connect the fan to a live person for immediate response; and
  • A capability to search and find any point of interest within the building, with descriptions and even reviews from other fans.

If you’re a football fan, a technology geek or just a fan of modern convenience, you should definitely check out this new wonder of the world.


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