Why Execution and Innovation Are Fundamentally Different

I use this video with senior executives across the globe because they immediately recognize the challenge that they haven’t been able to articulate as clearly so far. The video helps them understand that it is not about execution OR innovation, but about AND. Ultimately, the video helps to explain how difficult it is to build these two cultures under one roof. The logic of the execution engine and the innovation engine is very different. I’ve laid it out in the table below:


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