This Week in Content Marketing: Advertising Groups Loathe Apple’s New Browser Policy

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

This week, Robert ponders the nature of risk. In the news, we discuss Apple’s new browser settings that have the advertising associations crying wolf. Google kills its “first click free” setting for all pay walls, and Rolling Stone gets put up for sale. Our rants and raves include the fall of bundled television and the Ohio Lottery; then we close the show with an example of the week from Fearless Girl.

Download this week’s PNR: This Old Marketing podcast

Content love from our sponsor: CoSchedule (43:52)

CoSchedule is the No. 1 Marketing Calendar for everything you need organized. Get a bird’s-eye view of all your content and social promotion efforts. You can organize your content and build a consistent schedule, enabling you to publish faster and more often! CoSchedule’s workflow management tools will keep everyone on the same page with clear directives – you’ll never wonder “who’s doing what” or “where you are” in a project. It’s also ideal for social promotion: By enabling you to create all your social in one place, you can focus your efforts on quality messaging, and stop spending your valuable time jumping from one tool to the next! Here’s an exclusive deal for PNR podcast listeners: Try CoSchedule free for 21 days!

Show details

    (00:01): An advertising blast from the past: “Risk: Win the game and you win the world.”
    (00:13): Robert muses on this week’s theme: What’s the real risk involved?

Article by channel:

Read more articles tagged: Content Marketing