How to Accelerate Your Content Marketing Success with Guest Blogging – Relevance

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The strategy sounds strange…

You have a big idea and pour yourself into researching and writing an article about it to create what may be the best writing project of your career. Then, instead of publishing it on your blog, you give it away for zero dollars and zero cents.

You can describe guest blogging the way I just did. It is indeed accurate.

So what gives? Why is guest blogging such a popular and highly revered digital marketing tactic?

Guest blogging delivers significant benefits

“If you’re in the market for targeted traffic and powerful backlinks, guest posting should be at the forefront of your mind.” – Neil Patel

As I’ve explained, the pot of gold for earning guest blog opportunities is compensation from the publisher. However, you can be rewarded for your efforts in many ways:

Expand your audience and fan base

    Beginning business bloggers inevitably discover very few people read their content. The most practical shortcut to expanding your reach is to publish on blogs that already have the relevant audience you seek.

Build authority in your niche

    Getting published on credible websites positions you as an expert on the topic.

Generate quality, targeted traffic to your website

    I’ve guest posted on 50 or so websites because it’s is an effective strategy for sending traffic my way. Here I am on Relevance delivering a lesson on content marketing. My hope is you’ll value what I’ve written, visit my blog, The Point, and subscribe.

Earn exposure via search

    The websites for which you guest blog are likely to have higher domain authority than yours. As such, your content will have great potential to rank for keyword phrases you covet.

Capitalize on valuable network opportunities

    An underappreciated, but immensely valuable benefit of guest blogging is establishing relationships with industry leaders and their readers, which can open all kinds of doors.

Editors want to publish your ideas

Today’s mediascape is ripe for guest blogging. See, publishers want quality content they don’t have to pay for.

A report by Influence & Co., The State of Contributed Content, claimed:

  • 86% of editors planned to increase the amount of contributed content on their sites.
  • Editors prefer unique insider advice, which is non-promotional and professionally edited.

How to target the right blogs

Far too often, wanna-be guest bloggers turn to lame automation tools and email templates, fill in the obligatory blanks, and fire off hundreds of desperate-sounding pitch emails. They mostly fail. I reject multiple inquiries like this daily.

Successful guest bloggers put a planning process in place and do their research. Here’s what I recommend you focus on as you take your first steps identifying smart targets:

Audience first

    The editorial focus of the blog should be foremost in your mind before selecting the blogs you’ll approach.


    It’s subjective to be sure, but invest some time into reading recent posts, top posts and the most relevant posts. Are you satisfied with the quality of the content? Would you be in good company?


    How does the blog perform? Examine its traffic ranking with Alexa. Take heed of the social share counters. Are readers sharing the content?


    Look at the social media accounts of the blog. Does the publisher consistently promote posts by its guest bloggers?


    Not all blogs feature comment streams and many that do fail to get comments. If interacting with readers is important to you take a look at this.

Author bios

    Some blogs give contributors ample opportunity to present themselves with author bios while others don’t. For the purpose of recognition, you probably prefer to have author bios that feature your photo, links to your website, content, and social profile, and a link to your other posts on the site.

Here are some tips for finding blogs in your niche that are receptive to guest bloggers:

    SearchStart by searching for blogs that promote the fact they want new contributors. Do a search for keywords that represent your niche and the phrases publishers use to recruit bloggers, such as on websites actively seeking guest bloggers such as:


If I were to “sniff out” opportunities to publish guest posts as a dog training expert, I’d start with the search above, which worked like a charm.

Another search tactic you may find helpful is to simply search for “list of guest blogging sites.” Again, adding “+[niche]” is useful.

    NetworkingYou’re bound to come across writers who make frequent guest blogging appearances in your industry. Connect with them. You might ask established guest bloggers for recommendations and/or referrals. They probably have relationships with the editors on your short list.

A variety of guest blogging networks exist and can be found via search. Also, you can join groups or other communities dedicated to guest blogging.

You’ll find tips and potential publishing outlets recommended by fellow bloggers on the popular Q&A site Quora.

Do you attend conferences? Meeting industry leaders and building relationships with them at industry conferences has helped me win opportunities to write for many top-notch blogs in the online marketing world. Do some research in advance looking for authors and speakers with reputable blogs and seek them out at conferences.

Get ready to get the guest blogging gig

You know where you want to get published. It’s time to land the gig. But wait. While sending a great pitch to the editor will clearly be key to your success, before you do so, set yourself up to succeed by:

Pitch like a winner

If the publication you’re targeting has an application process in place for new writer inquiries, obviously you’ll want to abide by it. If they don’t, you’ll need to be more resourceful. Chances are, your pitch will be delivered via email.

At this point, your email is everything. Here are my tips for making it work:

  • Make it clear you read the blog

    It’s easy for an editor to tell if you’re trying to bluff your way in with false claims of affection. Don’t write to editors unless you can demonstrate you value their blog.

  • Present your writing powers

    Do not (repeat: DO NOT) assume your reputation precedes you or your idea alone will get the deal done. And therefore, DO NOT impose a research project on the editor, that is, forcing him or her to figure out if you can write.

    Prove you can write.

    • Mention where your work has been published.
    • Link to the best guest posts you’ve written.
    • If you’re a first time guest blogger link to the best posts on your blog.
    • If you don’t have great posts on your blog, you’re not ready to guest blog.
  • Show some search savvy

    If you believe you’ve identified a search term for your prospective guest post that may rank high on search, explain as much. It’ll be music to the editor’s ears.

Deliver like a pro

You got the gig. Uncork a bottle and celebrate. It’s an exciting breakthrough in the life of a blogger.

But you don’t want to just pitch like a pro; you want to deliver like one too.

Become more than a guest blogger

You delivered. A win/win/win resulted for readers, the publisher and you too. Now what?

Unless you were merely fishing for links (lame), you’ll want to be invited back. So be an asset to your new partner in publishing.

I hope if you’re struggling with guest blogging or getting started, you picked-up some useful tips to accelerate your content marketing success.

Want to ask me questions about guest blogging in your industry?

Barry Feldman

Barry Feldman is the author of three books including the highly praised personal branding manual, The Road to Recognition. Barry operates Feldman Creative and provides content marketing consulting, copywriting, and creative direction services. He contributes to top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. To get a piece of his mind, visit his blog, The Point.

View all posts by Barry Feldman | Website

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