How the Houston Texans Engage Fans 365 Days per Year

Eric SanInocencio, Senior Director of Social Media for the Houston Texans, joins the Social Pros Podcast to discuss getting the most out of limited opportunities for content.

In This Episode:

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Full Episode Details

Strategies for Evergreen Content

Working in social media, you know firsthand just how short people’s attention spans are. It’s a constant job to create, share, interact, and ultimately hold the attention of your audience. How then can you keep your audience engaged if your company operates on a seasonal schedule?

This is exactly the question that Eric SanInocencio has asked, and with an unbroken streak of selling out of season passes since the beginning of the Houston Texans, he has some pretty successful insights.

With careful planning and strategizing, you can maximize your limited opportunities to create evergreen content that you can share year-round to keep your customers excited and engaged.

In This Episode

• How to maximize limited opportunities to create year-round content
• How to determine the best content for various social platforms
• How to balance specializations with collaboration on a large team
• How to determine if a response adds value to the conversation
• How to interact with specific audiences through geofencing

Quotes From This Episode

“There’s always a daily conversation because things change, platforms change.” – @EricSan

“The collaborative effort starts at the top when you’re planning, but the actual implementation of it is singular.” – @EricSan

My goal when it comes to social listening and responding is can we add something of value to the conversation? Click To Tweet

You’ve got to be comfortable being uncomfortable, because the moment you feel like you’ve got a grasp of something, it’s gonna change on you. Click To Tweet

Resources

The Big Two:

See you next week!

Eric SanInocencio

What’s your one tip for becoming a social pro?
Network. The more people you get to know the more likely you are to have an opportunity. In Eric’s words “You have to make yourself a person and not a resume.”

If you could do a Skype call with any living person, who would it be?
Eric would love to talk with Malcolm Gladwell, he is a huge fan of his books and the way he challenges people to think differently!