How Brian Fanzo Combines Real-Time and Right-Time Social Media

Brian Fanzo, Founder & CEO of iSocialFanz LLC, joins the Social Pros Podcast to discuss real-time social and account takeovers.

In This Episode:

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Full Episode Details

Real-Time Social at the Right Time

When it comes to social media, high-quality content is an absolute must. However, it’s important to note that polish isn’t the only factor in the quality of your content.

Timing is absolutely crucial in creating successful engagement with your audience, and some strategizing can help you drastically improve your ability to achieve your objectives. For example, providing real-time social content while at a conference is a great way to give special access to your audience, but choosing the right moments to share can mean the difference between something meaningful and content that falls flat.

Whether working on scheduled or real-time social content, your strategy should always be based on the customer’s experience. Content for content’s sake is not enough. Putting out the right content at the right time is the way to keep your customers engaged and coming back for more.

In This Episode

  • Why LinkedIn is the new golf course for business conversations.
  • How to use hashtags to curate your content.
  • How to conduct a successful social media takeover.
  • How AR and VR can help create empathy.
  • How Twitter has changed to provide more value.

Quotes From This Episode

LinkedIn is the new golf course, where you’re having great conversations with people that are going to ultimately lead to a business decision. Click To Tweet

“Takeovers are an element of influencer marketing that are still underutilized.” – @iSocialFanz

“When it comes to live videos and takeovers, I ask, ‘How do I give people access to something they can’t get anywhere else?'” – @iSocialFanz

The Big Two:

See you next week!

Brian Fanzo

What’s your one tip for becoming a social pro?
Be consistent! Simplify what you’re doing, manage expectations, and make sure that you are consistent!

If you could do a Skype call with any living person, who would it be?
Dax Shepard! Brian is a huge fan of Dax’s podcast Armchair Expert and is inspired by his ability to give raw, meaningful interviews.



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