How Brandwatch Moves Social Listening From So What to Now What

Will McInnes, Chief Marketing Officer at Brandwatch, joins the Social Pros Podcast to discuss the current state of social listening and how businesses should respond to data.

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Full Episode Details

The tools don’t matter if you don’t use them!

Over the past ten years or so, reality tv shows about building, remodeling, or flipping homes have become wildly popular. They have even inspired countless people to go out and buy a toolbelt.

Seeing a crack team of builders use their hammers, drills, and screwdrivers to create magnificent homes truly is inspiring, but what separates them from the average Joe and Jane whose tools have been resting in the garage? The only difference is what they choose to do with those tools.

The same is true with businesses and customer data. Simply gathering and even understanding the data doesn’t grow your business, it’s what you choose to do with that data. Once you know what your customers want it’s time to pick up the proverbial hammer and get to work!

In This Episode

  • Why the data itself is not the most important part of social listening
  • Why there are still plenty of sources for social data even though some platforms are not open to providing data
  • How the increasing diversity of new media is affecting social listening
  • Why brand outrage has increased and how it is affecting the way businesses respond to customers

Quotes From This Episode

We are living in an era where we’ve become savvier as consumers, and we know that our voice has more power than it used to. Click To Tweet

“The web has made the world a more transparent and open place, whether we like it or not.” – @willmcinnes

The Big Two:

See you next week!

Will McInnes

What’s your one tip for becoming a social pro?
Say yes! You have to be adventurous and learn from the scars you’re sure to gain along the way.

If you could do a Skype call with any living person, who would it be?
Even being English, Will would love to speak with Barack Obama and hear him tell some stories.



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