Digital Transformation Certification

Digital transformation certification is now separating amateurs from professionals in a discipline that has swept through organisations across the planet. As in other professions, digital transformation certification is become a key differentiator for those who aim to claim a place in the new digital economy.

Let’s face it, digital transformation is not something that most leaders have much, if any, experience in. Which is why there is such a important need for executive leaders and senior managers to understand and adopt the guiding principles of digital business transformation management.

Regardless of the size or history of a company, the need to digitise and transform is unquestionable. The question on the minds of many leaders now is, “How and what do we transform?”


Get Certified in Digital Transformation – Online
Why Get Certified in Digital Transformation

The strength of a digital transformation certification is based on a fundamental trust that a person who receives that credential has proven that he or she possesses the required experience, knowledge or skills required in the profession or practice of transformation management. With certification, everyone (except the non-certified) wins as businesses strive to thrive in a highly competitive digital economy, and professionals strive to secure the best roles which enable businesses to orchestrate transformation successfully.

Education, validation and recognition – just a few characteristics of a quality professional certification that distinguish individuals who have demonstrated particular knowledge or skills required for a specific role or profession. This paper discusses the benefits of voluntary certifications and the value derived from earning credentials, employing certified individuals, creating certification programmes and relying on those demonstrated competencies. The information herein was gathered from certification programme owners, published articles and Pearson VUE research.

3 Reasons the Best Professionals Get Certified in Digital Transformation1. To secure a new transformation management role with another organisation

When you stay in the same organisation for a number of years, slowly but surely you lose touch with the outside world. Your field of vision narrows and you focus more on internal priorities, and less on the world outside your firm’s walls. It’s like being stuck in a goldfish bowl, and one of the biggest dangers of staying a job too long is that you fall behind what is happening in the wider world. You might read about it but you can’t get involved in such initiatives because you’re constrained.

Unless your company is very innovative and transformational, it will be difficult or even impossible to give yourself the new transformation experiences you need to grow as a digital transformation professional. People in companies that don’t transform or change, often get stuck in a rut. They do the same operational activities over and over, with little to challenge them so they don’t get to grow.

When people change jobs, they need to work much harder to learn fast in a completely different company than the one they became accustomed to working with. This explains why people who go in and out of many companies, such as consultants, learn so much. Consultants are very comfortable walking into new business situations and figuring out how to navigate the new landscape they’ve just been parachuted in to help.

You need to demonstrate to hiring managers why are the right person to help them orchestrate their transformation initiatives. What sets you apart from the other people who also claim to be the best candidate Three success factors than can separate you from the crowd are knowledge, experience and certification. Later in this guide, we’ll explore each of these success factors in more detail, so that you can stand out from the crowd.

2. To perform better in a current digital transformation role

If you already have a digital transformation management role inside an organisation, chances are that you have, or will face, your fair share of transformation challenges, because they come with the territory. No one charged with managing or leading digital transformation will escape the hurdles that transformation puts in front of them, but how we clear those hurdles in the way an athlete can on a track, is what separates the skilled transformation practitioner from the one that keeps falling at every hurdle. Not because of lack of passion, effort or desire to succeed – but because of lack of experience, knowledge, and confidence.

Most large firms are bursting with operational expertise, but this is made up from an entirely different set of skills found in a transformational management professional. The reason why so many digital transformation efforts are struggling is because of the false assumption made by executives that a senior operational IT or business leader can become an overnight digital transformation master.

When leaders begin to hear the noise coming from a troubled transformation, one of the first things they do is to evaluate whether the person charged with managing that transformation is suitably equipped. The question of whether or not they are the right person for that role comes next.

This means that those who have the right capabilities themselves, or in a transformation advisor, will eventually be side stepped as executives re-assign responsibilities to a safer pair of transformation hands. So it’s vital that people charged with leading transformation equip themselves with the expertise they need to perform at their best and deliver what stakeholders are expecting.

3. To secure a better digital transformation role with current employer

More and more executives are coming to terms with the fact that launching dozens of uncoordinated siloed digital projects is not the route to transformation success. So the search for the right digital transformation management capability begins inside the company.

Most organisations have been built on operational expertise, and so they are well-staffed with it in all functions. While most operational managers and leaders have spent many years maturing their own operational capabilities, most have little if any experience of transformation. It’s fair to say that while most operational leaders with two decades of experience have had a few projects under their wings, few have had the responsibility for orchestrate an entire digital transformation.

This means that the opportunity for those that are prepared to educated themselves in digital transformation management are huge. The last thing any firm wants to do is bring in external consultants, so internal staff that are seen to have put themselves through transformation management training and become certified, will have a clear advantage over their colleagues. An advantage that will enable them to work alongside leaders to ensure that all aspects of transformation are addressed.

People who take steps to become educated and certified in digital transformation give themselves a competitive edge that separates them from the majority of their colleagues. And provided they perform well in their first transformation management role, they will be the natural choice for further promotion as their company becomes more ambitious with their transformation strategy and plans.

Digital Economy Certification

Since over 4,000 years ago when the Chinese emperor examined his officials every three years to assess their suitability for office, people and organisations have sought to validate professional competency. In more recent years, professional certifications have begun to shift towards the new skills that are fundamental to digital economy success. While certifications from the past are still useful, greater relevance around today’s transformation challenges is now required.

In some professions, certification is mandatory and sometimes regulated by the government, whereas the practice of transformation management does not require certification. However smart companies don’t let this to stop them setting their own expectations of the people they will depend on heavily to write their transformation success stories.

Professional certifications remain one of the best and most effective mechanisms to assess the knowledge, skills and experience needed to perform a specific role. In fact it is even more important as hundreds of thousands of people exaggerate their experience and understanding of the latest digital economy skills. This leaves hiring managers sceptical about many candidates who make bold claims about their expertise – so certification verifies the claims and suggestions that candidates make in their CVs, resumes, LinkedIn profiles and social media comments.

Who Gets Certified in Digital Transformat
ion

From Project Managers to CEOs of Multi-national corporations, there are few smart professionals in the digital economy who turn their nose up at the prospect of becoming certified in digital transformation. Those who do often belong to the antiquated mindset brigade, with the notion that “they learned it all a decade ago”. These are exactly the type of people that are liabilities for companies, and who will eventually find themselves irrelevant in the digital economy.

Below is a small list of some of the companies that employ the managers and leaders who have enrolled in CXO Transform’s online course and certification programme this year.

Cisco | GE | Deloitte | Microsoft | MetLife | Fujitsu | Sabre | Manpower | Neoris | SAP | Jaguar Land Rover | Unisys | Finnair | Saudi Aramco | Vodafone | Accenture | Abu Dhabi Global Market | Wipro | Commerzbank | Alvarez & Marsal | AstraZeneca | Arab National Bank | Al Hilal Bank

Value to Employers

Certification also protects companies by enabling managers to identify and hire competent people who have taken steps to have their expertise verified.

All things being equal, companies prefer to hire a certified candidate over one who is not certified, and research has revealed that credentials are significant factors in decision-making when hiring new staff and consultants. Many businesses have hard data that certification impacts their bottom line, so there is a significant benefit when hiring transformation management professionals with credentials behind them.

Increased Income

Digital transformation certification can also improve an individual’s earning potential and many studies show that those who with relevant credentials earn higher salaries than those who do not.

Oracle University, for example, compared the average salary of individuals who held Oracle certifications versus those who did not and found certified professionals earn 13.7% more than their non-certified colleagues. The survey also revealed that professionals with five Oracle certifications earned 85% more than those with one certification.

Rigour

A certification that requires little effort or knowledge or one that everyone can earn is typically of lower value than one that demands real effort, experience, knowledge and skill. Acquiring a certificate for attending a 60 minute webinar provides little if any value to both professionals and companies. Whereas a rigorous regimen of training and assessment can provide a real competitive advantage to professionals and solid reassurance to hiring managers.

Learning Platform

While brick and mortar located education has served the world well, we live in a digital economy. The need to travel to a building at a location and time that suits the organiser is a thing of the past. In the way that we no longer need to inconvenience ourselves with visits to a library, as digital transformation professionals we can now learn and become certified online. And we can do it at our own pace and in our own space – wherever and whenever we choose to!

Be sure to have 24×7 access to the material and exam you need to take to become certified. Anything less will be a slow and inconvenient route to your professional progress.

Verifiability

When people have invested their time, money and effort to earn their digital business transformation credentials, they shouldn’t keep it a secret. They want to be able to easily show it to other people such as their peers, current and future employers and partners. They want to let these people know that you have legitimately learned a transformation management body of knowledge and that your knowledge has been verified via an examination that you have taken.

In a world of fake certificates, the only way someone can verify that your certificate is real is to verify it online.

Blockchain Secure

New technology renders fake credentials a thing of the past, as transformation management certification is registered on the blockchain, cryptographically signed, and tamper proof.

Receiving your digital transformation certificate on a fancy piece of paper enables you to display it in your office to anyone who passes by, but in our global economy, most of the world will never see it. PDF versions enable you to share an electronic version of your certificate but with fake certificates big business, no one can ever be sure about the authenticity of a PDF certificate.

With Blockchain technology, fake credentials can become a thing of the past. When your digital transformation management certification is registered on the BitCoin blockchain, it is cryptographically signed, and tamper proof.

By ensuring your certification programme uses the BitCoin blockchain to store an immutable record of your credentials, you can assure yourself and companies that the largest implementation of blockchain technology is being used to verify your credentials. Because the Blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions, but virtually everything of value.

When you earn your credential your certification and personal identification is used to create a series of numbers that represent that information, which is sent to the Blockchain and stored there. Whenever someone goes to verify a credential a check is performed on the stored series of numbers against what the credential information generates today and makes sure they’re the same.

With paper and PDF certificates, the barriers to fraud are easily overcome with Photoshop or photocopier skills. With digital credentials fraud is almost impossible so the cheats and fraudsters will be left with their unverifiable PDF fakes, while legitimate professionals use the latest technology to authenticate their expertise.

If an organisation offering digital transformation certification only has a PDF or piece of paper to offer you, their own ability to adopt new digital tools must be questioned. When it costs less than $2 to issue a certificate on the Blockchain, I’d suggest you move on from any course organiser that is unable to provide you with anything more than paper and PDFs.

Be sure that your certificate gets issue on the Blockchain.

Marketability

Every certification these days should leverage a suite of powerful marketing tools, to help you promote yourself online. Powerful social sharing features can enable you to quickly promote your credentials across 100’s of social media channels.

Earning your certification is like having a key to the vast world of opportunities the transformation profession offers, placed in the palm of your hand. It can open doors you did not even know existed, as your achievement of certification will make one powerful statement about the expertise you bring to the table.

Certification allows individuals to differentiate themselves from others. For those hiring transformation management professionals, relevant certification means that an applicant is driven to achieve, shows commitment to their profession and, most importantly, possesses validated knowledge and skills. Their CVs and resumes will immediately have an advantage over a non-certified transformation management candidate.

When it comes to advancement within an organisation, certification helps managers identify employees with the latest skills, knowledge and drive to move into digital transformation leadership positions. It proves that they have gone out of their way to outperform their peers and that they are not simply waiting for their employer to train them. They are demonstrating how they are both proactive and passionate about a transformation management career.

Bypass any certification provider that can’t offer you a free set of digital tools to promote your certification online.

Certification Summarised

Ultimately, earning your digital transformation c
redentials will:

– Help you earn credibility and respect in your field
– Open more opportunities for advancement
– Increase your earning potential
– Enable you to pick and choose the roles you want
– Prove your willingness to invest in your own development
– Demonstrate your commitment to your profession
– Separate you from the crowd of uncertified experts
– Improve your transformation skills and knowledge
– Build confidence in your knowledge of the profession
– Help you manage large-scale transformation more successfully
– Position you to guide and advise senior managers and leaders
– Launch you on a high-potential digital economy career path

The Strength of Digital Transformation Certification

The strength of digital transformation certification is based on a fundamental trust that a person who receives that credential has proven that he or she possesses the required experience, knowledge or skills required in the profession or practice of transformation management. With certification, everyone (except the non-certified) wins as businesses strive to thrive in a highly competitive digital economy, and professionals strive to secure the best roles.

In some professions, certification is mandatory and sometimes regulated by the government, whereas the practice of transformation management does not require certification. However smart companies don’t let this stop them setting their own expectations of the people they will depend on heavily to write their transformation success stories.

Professional certifications remain one of the best and most effective mechanisms to assess the knowledge, skills and experience needed to perform a specific role. In fact it is even more important as hundreds of thousands of people exaggerate their experience and understanding of the latest digital economy skills. This leaves hiring managers sceptical about many candidates who make bold claims about their expertise – so certification verifies the claims and suggestions that candidates make in their CVs, resumes, LinkedIn profiles and social media comments.

Certification can also improve your earning potential and many studies show that those who with relevant credentials earn higher salaries than those who do not. Oracle University, for example, compared the average salary of individuals who held Oracle certifications versus those who did not and found certified professionals earn 13.7% more than their non-certified colleagues.

Guiding Principles of Digital Business Transformation

We know from Stephen Covey that values govern people’s behaviour, but principles determine consequences. So in the way that Covey encouraged us to utilise key leadership principles, so THRIVE is intended to encourage leaders to utilise six digital business transformation principles to equip themselves for the digital economy challenge.

THRIVE is a practical digital business transformation framework, which provides leaders with a body of knowledge and roadmap to help them independently lead their transformation. It serves as a holistic guide to maturing internal capabilities and mindsets, responding strategically and innovatively to market threats and opportunities, delivering new value to the market and satisfying the expectations of internal stakeholders through successful execution.

THRIVE is not related to any one technology or industry. It is a way of thinking of, and approaching transformation from a business perspective. It helps leaders approach business transformation from all angles, and not be blinkered by digital marketing hype or specific technologies.

THRIVE is an acronym made from six words which are:

T: Transformation

H: Holistic

R: Response

I: Innovation

V: Value

E: Enterprise

A Note for Hiring Managers and Leaders

As with any certification, digital transformation certification demonstrates an understanding and knowledge about undertaking business transformation and it provides a basic licence to practice. But those doing the hiring and appointment of transformation leaders need to ensure that business transformation certification is accompanied by adequate commercial experience, people-skills, and political intelligence.

That said, most decent professionals should be able to dig out the relevant certification that proves a minimum level of knowledge in their chosen profession, and business transformation management is no exception.

If you were in the accountancy business would you hire an uncertified accountant?

If you were in law, would you hire an uncertified lawyer?

If you owned a driving school, would you hire uncertified driving instructors?

When you hire project managers, do you go for those who are uncertified?

You get the point!

If you’re a hiring manager or leader in the digital economy, don’t fall for the wild claims of expertise from the thousands who want a digital transformation role, but who aren’t prepared to get their expertise verified.


Get Certified in Digital Transformation – Online

“Since the recent surge in self-proclaimed transformation experts, organisations are now wanting to know who has had their level of transformation management expertise independently assessed. Those with certification will separate themselves from the crowd.”

– Rob Llewellyn

Spread the word – share this post

Most Recent Posts

Browse

Article by channel:

Read more articles tagged: Digital Transformation