50 Top B2B Marketing Influencers 2017

It’s October and you know what that means? Its B2B Marketing influencer speaker list time again.

One of my all-time favorite conferences is MarketingProfs B2B Forum in Boston and for the past few years I’ve had some fun listing out a top list of speakers ranked by influence around the topic of “B2B marketing”.

As usual, I used the influencer marketing platform Traackr to import the list of speakers from #mpb2b 2017 and rank them according to a combination of topical resonance and relevance as well as network reach related to “b2b marketing”. Of course, use of their platform in this way is like 1% of what Traackr can do. I imagine they cringe every time I use their robust tool for such a simple list – but hey, they provide me with access and I use the tool as I see fit.

To clarify, my agency TopRank Marketing is also a paying customer of the Traackr platform for clients, where it is used in support of B2B influencer marketing programs for brands like SAP, BMC Software, McKesson and others in ways that are more in line with the platform’s capabilities.

This is a legit list that recognizes people creating content around B2B marketing that resonates with their social following. At the same time, sometimes people take lists a little bit too seriously, so let’s have a little fun here and there with some special “awards”.

First, here are some “compelling” stats about the people on this year’s list: And the “Khaleesi of Content” Award goes to:


Ann Handley @marketingprofs
Chief Content Officer
MarketingProfs

Here’s the 49 additional B2B marketing speakers that came up in the search for influencers:

Joe Pulizzi @JoePulizzi
Founder
Content Marketing Institute
Also Co-Founder & Board Member, The Orange Effect Foundation
Winner of “I’m doing whatever I want from now on” award

Tamsen Webster @tamadear
Founder and CEO, Strategic Speaking
Winner of “I’m on the same list as Tom” award

Alison Levine @Levine_Alison
Executive Producer – The Glass Ceiling, Follow Your Dream


Joe Chernov
@jchernov
CMO
InsightSquared
Winner of “most epic beard on a CMO” award

If you’re a conference organizer looking for influential speakers on all topics around B2B marketing, then this list might be a good reference for your 2018 planning.

And if you’re attending MarketingProfs B2B Forum in Boston this week, there’s an entire schedule of talented marketers enlisted to share their B2B knowledge bombs on you including this fine group.


TopRank Marketing will be participating in the B2B Forum with Alexis Hall and Dan Rasmussen attending. Ashley Zeckman and I will also be involved with multiple presentations including:

We hope to see you there! If not, be sure to follow us on the conference hashtag #mpb2b and @toprank.

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