BRIDGEi2i: A Global Analytics Solutions Firm Enabling Data-Driven Business Transformation

“Our vision is to be the trusted partner for business and institution globally, to help them achieve accelerated outcome by simplifying and embedding analytics in their DNA.”

BRIDGEi2i provides Business Analytics Solutions to enterprises globally, enabling them to achieve accelerated business impact harnessing the power of data. These analytics services and technology solutions enable business managers to consume more meaningful information from big data, generate actionable insights from complex business problems and make data driven decisions across pan-enterprise processes to create sustainable business impact.

The company partners with enterprises, governments, institutions and business executives globally, to help them drive business transformation by simplifying and embedding analytics in their DNA. They work with a number of Fortune 500 companies globally delivering analytics solutions across marketing, sales, supply chain, HR and risk functions. BRIDGEi2i caters to different industries, such as Technology, Financial Services, Insurance, Retail, Consumer Packaged Goods, Education and Hospitality.

Core Values

  • Agility
  • Collaborating for success
  • Customer centric
  • Continuous learning
  • Driving innovation
  • Outcomes that count
  • Uncompromising integrity

Solution Offered

Functional, technology enabled solutions to solve business problems

Marketing Analytics – BRIDGEi2i MSC is a marketing analytics ecosystem that provides a holistic view of the marketing data environment, enables innovation & technology for marketing automation, forecasting, and personalization and helps CMOs drive operationalization of analytics for improved effectiveness and ROI. No matter where organizations are in their marketing analytics journey, MSc can help CMOs drive a marketing strategy that delivers better visibility, effectiveness and ROI.

Sales Analytics – BRIDGEi2i’s Sales Analytics Solution, Sales Acceleration Centre helps Sales Organizations drive accelerated growth by transforming sales data to insights that drive informed sales decisions and actionable outcomes. SAC leverages advanced proprietary predictive algorithms, frameworks and technology to deliver fast and assured results.

Risk Management – BRIDGEi2i partners with global Financial Institutions and Insurance Firms to manage two big evolving and focus areas in Risk Management – Governance and Compliance Risk and Fraud Risk. BRIDGEi2i’s unique philosophy will help you create a strong competitive advantage and reduce regulatory and operational risk.

Supply Chain Planning – Analytics has helped transform supply chains in the modern enterprise. Across Procurement, Planning and Operations functions, organizations have benefited from leveraging analytics to optimize business processes and cultivate a data-driven decision making practice. At BRIDGEi2i, they help organizations get the best out of their data assets to address key supply chain challenges.

Employee Engagement Analytics – The Company understand your need for granular and personalized actionable insights on an ongoing basis and this forms the bedrock of BRIDGEi2i’s Employee Engagement Analytics Solution. EmPOWER is an Employee Engagement Tracking and Management Solution from BRIDGEi2i.

Customer – Customer Analytics not only answers who customers are, but also what is the future potential of customer. It tells you how to personalize campaigns, offers & promotions effectively to increase ROI along with optimizing marketing investments.
At BRIDGEi2i, they partner with enterprises, governments and institutions globally, and help them maximize value / ROI out of each consumer by offering personalized recommendations and enhanced customer experience using best in class technology and service along with deep domain expertise.

Meet the Leadership Team

With the experience of setting up comprehensive analytics shared services and third party consulting and outsourcing capabilities, with both General Electric (GE) Company / GENPACT (pioneers in the Indian KPO industry) and Hewlett Packard (HP) Company (largest analytics shared services in a technology company), they bring significant expertise in building and managing large teams of over 1,000 skilled analytics professionals.

Prithvijit Roy, CEO

Prithvijit leads BRIDGEi2i with a special focus on sales, marketing and strategy. He is one of the co-founders of BRIDGEi2i.

With 17 years of experience in the analytics industry, Prithvijit founded BRIDGEi2i in May, 2011. Prior to this, he was responsible for setting up the analytics shared services organization for Hewlett Packard (HP) across multiple global locations supporting all HP businesses and functions around the world. Having grown the team of analytics consultants from scratch to strength of 1,200 in six years, he left HP to pursue his dream of setting up BRIDGEi2i. Prithvijit also brings with him the rich experience of being part of the leadership team in building GE’s Analytics Center of Expertise in India. Prior to this Prithvijit worked in NIPFP and TERI.

Prithvijit has been a frequent speaker at international industry forums and has several publications in reputed journals. He holds a Masters in Quantitative Economics from the Indian Statistical Institute, Calcutta and New Delhi.

Ashish Sharma, COO

Ashish leads service delivery operations and finance. He is one of the co-founders of BRIDGEi2i.
Ashish brings in over 15 years of strategy and analytics experience supporting financial Services, insurance, hi-tech clients in the area of marketing, pricing and risk management. In his last role, Ashish was leading consumer analytics business at Genpact. Earlier, he established risk and pricing analytics center of excellence for GE Capital. In his role as Master Black Belt (MBB), he identified ways to leverage Six Sigma concepts in analytics, leading projects to make analytics service delivery robust and driving innovation. He also brings rich experience in strategy, mergers and acquisitions (M&A) through his role with M&A team at Genpact, helping build inorganic growth strategy, identify opportunities and manage entire deal process. He played a key role in closing four strategic acquisitions and two carve out transactions.

He holds a Masters degree in Statistics from Indian Statistical Institute, with specialization in Quantitative Economics.

Pritam Kanti Paul, CTO

Pritam is responsible for product research and development as well as solution design and architecture for BRIDGEi2i. He is one of the co-founders of BRIDGEi2i.

Pritam has over 15 years of analytics consulting experience in target marketing, pricing, credit risk, audit analytics, fraud detection, forecasting, spend analytics and market research. Prior to BRIDGEi2i, Pritam served HP as the Director of marketing, customer and e-commerce analytics and led teams focused on risk and financial analytics at GE.

Pritam won several awards for innovation from designing the pricing and discount strategy for GE Plastics using game theory, to defining the capital allocation strategy for Genworth (GE Insurance) using a net income optimization framework hailed by Wall Street analysts and other company-level innovation awards at both GE and at HP. He is passionate about building innovative solutions for customers.

Pritam is a Gold Medalist from the Indian Statistical Institute Calcutta, where he completed his Masters in Statistics with specialization in Mathematical Statistics and Probability.

“Change is inevitable and we believe that keeping up with change is critical to success. Which is why, we respond to change and deliver solutions with unwavering commitment.”


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