Every lunchtime this week, The Drum will be publishing profiles of some of the highest achieving women making their mark in digital before the age of 30. Make sure you don’t miss out by signing up to our newsletter.
The Drum’s 50 Under 30 UK showcases women who have broken the mould before the age of 30. Based on nominations from our readers and curated with the help of panel of industry experts, the list sets out to celebrate female digital talent in the industry, highlighting their careers and their plans for the future.
Click through to see Monday’s instalment, and keep scrolling for today’s 10.
Dani Hughes, digital marketing manager, Frame
Dani Hughes has been heading up performance marketing and digital marketing strategy for Frame, the London-based fitness class company, since January.
Before Frame, Hughes was digital marketing manager at the British Heart Foundation where she spent four years and rose up the ranks from digital advertising executive, to senior exec and then manager. “Dani proactively ensured the British Heart Foundation was at the forefront of new product and channel developments,” said her then-manager Amy Sharples. “Dani’s impact was not just on her line reports – she was a digital transformation leader for the British Heart Foundation’s fundraising directorate which raises £121m per year to help fund life-saving research.”
Striving for a more streamlined process of media buying and drawing on her organisational expertise, Hughes led the programme of work to move the charity’s digital media spend from agencies to in-house. She doubled the fundraising in-house spend in 2017 and saved the organisation £143,000 in agency fees.
Eimear McManus, director, Digital Works Agency
Eimar McManus is the 25-year-old founder of the Digital Works Agency in London. Growing up within the target demographic of most major social platforms, McManus was particularly attuned to each channel and how it operated and sensed an opportunity to turn her enthusiasm for social media into a business.
After initially freelancing for brands and finding steady business, McManus took the leap of opening her own agency. Drawing on her own experience once again, she decided to make SMEs the primary focus of the agency and now helps smaller brands to understand how they can use social media channels in a cost-effective way.
Her message to other young women thinking of starting out in business is: “go for it – there’s no time like the present.”
Charlotte Hugh, senior creative, Digitas
As a senior creative at the agency Digitas, Charlotte Hugh works predominantly on campaigns for Kellogg’s (Crunchy Nut, Coco Pops and Pringles) alongside art director Danny Pallett. Before that she spent five years at Iris working on brands including Camelot, Barclaycard and Dominos following her first agency experience on the other side of the world at Y&R NZ.
When not writing scripts for cereal, she works on a number of side hustles including Badass.gal, a platform to champion young women in the creative industries which she set up with Pallett. They came up with the idea after noting the classrooms and lecture theatres they were speaking in were full of young, ambitious women but the industry they were working in was lacking them. Now they celebrate a different female talent every day in the hope visitors will use it as a hiring resource, find people to collaborate with or simply be inspired.
Hugh is also part of The Young Creative Council, which is a team of creatives from across the industry working to bridge the gap between industry and education. It’s a subject she’s extremely passionate about and so she uses her spare time to host talks, workshops and events to mentor young creatives.
Charlotte Ward Caddle, paid social account director, iProspect
Charlotte Ward Caddle joined iProspect in 2015 and has played a significant role in developing and expanding its paid social team over the last three years.
While overseeing two teams that worked directly with major retail clients she noticed they were using social primarily for branding and pitched for test budget to prove that social platforms could also effectively drive sales. The following three-month campaigns delivered return on ad spend in excess of display and in one test yielded an ROI of 1600%, according to the agency, transforming the way those clients used the medium.
She was promoted to account director last September and was recently selected to participate in the exclusive Dentsu Aegis Network Women in Leadership programme, which offers mentorship and personal development opportunities to some of the industry’s brightest talent.
“Charlotte’s drive in her career to date has led her to lead the paid social in the UK for one of the largest and most recognisable tech brands in the world,” said Huxley Stewart, client performance partner at iProspect. “Her knowledge and leadership is first rate and she will only continue on this fast-paced upward trajectory.”
Anna Abrell, marketing manager EMEA, Qubit
Anna Arbell specialises in marketing in the e-commerce and tech space. Since she started working in this field, she has built out a marketing function from scratch at app commerce startup Poq, launched international marketing programmes at Qubit, and worked to help elevate women in digital through her work as board member at the 10,000+-strong community DevelopHer.
At Qubit, Arbell leads demand generation efforts throughout Northern Europe, the DACH region and the Nordics, delivering multichannel campaigns that help fuel the company’s new business pipeline. Before that she led marketing for Poq and had spells at Dr Martens and Decoded Fashion.
One of Arbell’s biggest passions outside of marketing lies in helping women succeed in the digital industry. She was integral to setting up the DevelopHer 2018 coaching programme and currently serves as coaching manager for participants of the programme.
Anna-Lee Bridgstock, digital performance director, Wunderman
At just 29, Anna-Lee Bridgstock has already held leadership and mentoring roles in Australia, Germany and the UK, taking in positions at Universal McCann, mineMSN and MediaCom Global.
Today she is digital performance director at Wunderman UK, the first role of its kind at the agency, and is focused on ensuring creativity and data are combined to create the best campaigns and results. Within a few months, creative work supported by Bridgstock’s team has been presented at Cannes Lions 2018 and she has also been named in the top five for DATAIQ’s young talent award for 2018.
She’s a strong believer in mentoring others and currently has two mentees in the industry. In 2017, she served on the committee for Bloom – a professional network for women in communications and redeveloped its website. In 2016, she was named one of the top millennials in media by M&M global for her professional achievements and for raising over £32,000 for MediaCom’s children’s charity, Rays of Sunshine.
Anne Coghlan, product line manager, AppNexus
For Anne Coghlan, a career as a tech consultant in the communications space has given her the experience to break down large problems and ask the right questions in the world of online advertising. Now, she’s a product line manager in EMEA for AppNexus, responsible for the strategy and commercialisation of the AppNexus Programmable Platform, its customisable DSP.
In her four years with AppNexus, she has also served in a services role where she supported programmatic partners on both the sell and buy sides of the real-time advertising marketplace. And as co-chair of the EMEA AppNexus Women’s Network, she helps the leadership team drive the conversation on gender equality in the workplace, through events, support and networking.
Outside the office, Coghlan is a member of the IAB UK Ad Tech Advisory Group and has led advanced programmatic workshops to educate and inform newer members of the industry. She also helps the next generation of digital talent get a leg up as a mentor of a WhiteHat apprentice.
Lauren Bigland, global marketing and communications director, LoopMe
Starting her career at Teads where she progressed to senior global marketing manager and played a major role in launching the Teads brand into the UK market, Lauren Bigland went on to join LoopMe in 2015 as head of marketing – the mobile video platform’s first senior marketing hire – and in July this year was promoted to global marketing and communications director.
Responsible for all of the company’s marketing strategy and execution worldwide, Bigland has built out the marketing team globally and, as the youngest member of LoopMe’s leadership team, helps drive initiatives both inside and outside the marketing department, helping it grow to the UK’s 12th fastest growing company according to Deloitte’s Fast list.
LoopMe uses artificial intelligence and data to drive brand outcomes, but only 25% of marketers have a confident understanding of AI. Knowledge of AI is vital to LoopMe, as its flagship product PurchaseLoop (successfully launched to market in 2016) uses AI to optimize toward brand outcomes.
To promote understanding and adoption of AI, Bigland developed a series of global educational activations including the AI Award – a 2-hour training session designed to train agencies and brands. She has also co-authored two AI guides with LoopMe’s data science team, ensuring complicated techniques are understandable and digestible.
Jess Sherratt, head of UX, Code Computerlove
Having joined Manchester digital shop Code Computerlove at the end of last year as a UX consultant, Jess Sherratt made such an impact in her first few months that she was promptly promoted to head of user experience.
Starting out in the advertising industry at BJL in 2013 and moving to a more research-focused role at Sigma in 2015, she has developed a passion for creating meaningful online and offline customer experience using techniques such as research, rapid prototyping and design sprints to create meaningful solutions for clients, which have included Asda, AstraZeneca, Swinton Insurance and Your Housing Group. She recently helped north of England car dealer JCT600 better understand its customer touchpoint to reframe its end-to-end customer experience from website to showroom.
Her work with Swinton, bringing nine of its websites under one umbrella and improve usability and design, led to a site that engages more users, reduces bounce rates and converts more customers.
Jo Lumb, lead producer, We Are Social Studios
Formerly a producer on reality TV shows for the likes of Channel 4, Discovery USA and TLC USA, Jo Lumb’s time at We Are Social began with developing an internal production department for Adidas that went on to deliver the biggest sports magazine show on YouTube – Gamedayplus.
75m views, three seasons and numerous awards later, the bar was set. Then came Pogba x Stormzy, a transfer announcement that will be remembered for years to come, it generated 30m views and 3m shares. Lumb played a key role in bringing the project to life – and created a new genre for the sports marketing world to copy.
As well as Adidas, Lumb has also produced global campaigns for brands including YouTube, LinkedIn and First Direct in her four years at We Are Social, featuring stars such as David Beckham, Professor Green and Diane Morgan, while her rapid response style of working, honed in the world of reality TV, means many of these global shoots can be turned around in 24 hours.
If you’re interested in learning more about The Drum’s 50 Under 30, contact Olivia Denman via firstname.lastname@example.org.
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