Find out who made it into The Drum’s 50 Under 30 UK

Every lunchtime this week, The Drum will be publishing profiles of some of the highest achieving women making their mark in digital before the age of 30. Make sure you don’t miss out by signing up to our newsletter.

The Drum’s 50 Under 30 UK showcases women who have broken the mould before the age of 30. Based on nominations from our readers and curated with the help of panel of industry experts, the list sets out to celebrate female digital talent in the industry, highlighting their careers and their plans for the future.

Click through to see this week’s earlier instalments, and keep scrolling for today’s 10.

Rania Svoronou, lead visual designer, IBM iX

After a career that’s taken her from a local print design shop in Athens through several startups, design studios and ad agencies, Rania Svoronou is now a lead designer at IBM iX. She led the design of BPme – an innovative mobile app used by more than 300,000 people around the world – and her design work has been credited with helping the business retain key clients.

Svoronou was awarded We Are The City’s Rising Star Awards 2018 in its Digital Category, has been shortlisted for the Rising Star 2018 category at the TargetJobs National Awards and has won multiple internal IBM awards. Selected as a TopTalent IBM Global Business Services UKI and recognised as a Future Leader among 2,300 IBM practitioners, she is also a member of Founders of the Future – an invite-only private community of the most promising entrepreneurial tech talent in Europe, launched by Founders Forum.

Svoronou is an active speaker, guest lecturer, industry mentor and has been invited to judge and mentor at multiple hackathons and design events across Europe. With the aim of empowering women in her industry, she has appeared at London Business School, UCL, UAL, King’s College London, Royal College of Arts and at events such as UX Crunch, MobileUX London, UAL Graduate Futures Week, Techstars, Startupboost and Google’s Startup Weekend.

Melissa Rynn, digital innovations and insights director, Wire

Melissa Rynn joined Wire 18 months ago and has since personally introduced two new departments – insights and digital – and an array of new services.

Leading all digital marketing activity for the company, her department has tripled in size over the last year, while Wire’s digital client list has grown from one to over 14 just 12 months after launching its first digital campaign. Her work has helped Wire win a number of industry awards.

Sitting on Wire’s executive board as a senior leader, Rynn helps define the growth strategy of the firm. She has welcomed brands such as Jura Whisky, Highlands and Islands Enterprise, Communicorp UK and the National Lottery to Wire, and challenged industry perceptions while doing so, delivering a 40-minute keynote on the creative opportunities of artificial intelligence as part of the Marketing Society Trendspotting series.

Monica Karpinski, founder and editor, The Femedic

Monica Karpinski joined digital marketing company Curated Digital in 2015 where she developed an audience research methodology – ‘gap analysis’ – that became a key driver for new business and one of the company’s USPs. Since then, she’s grown her team from just herself to 10 people and helped shape the business.

She then launched The Femedic, an educational women’s health publication that deals with areas of women’s health considered taboo. The publication has been rewarded for its honest focus on women’s health with an engaged, growing audience despite a minimal budget and small staff.

The site has been featured in Cosmopolitan, iNews, The Mail on Sunday and more. Karpinski was asked to chair a panel discussion on women’s health at Women of the World Festival 2018 and, most recently, she appeared on the Victoria Derbyshire show to discuss women’s health taboos. The Femedic was also recently nominated in the Best B2C Editorial Team category at The Drum’s Online Media Awards.

Rebecca Vickery, account director, Rufus Leonard

An account director whose experience in the digital industry spans strategy and user experience to creative design and development, Rebecca Vickery has worked on and led a series of high-profile projects in the UK including Heathrow Airport, TSB, The British Red Cross and London Business School.

Working for brand experience agency Rufus Leonard, Vickery is responsible for leading cross-disciplinary teams to develop memorable and differentiated brand experiences that ultimately result in stronger relationships between brands and their customers. In the past year she’s run the agency’s second biggest programme of work to re-platform the website of Lloyd’s Register, as part of repositioning the 250-year-old brand as a leader in the industry. She then worked on the redesign and rebuild of the British Red Cross website in March this year.

Vickery participated in the Bima Digital Day 2017, teaching a class of 16-year-old students about digital skills. She frequently attends industry events, organises hackathons and, more recently, has gained attention for her thought-provoking blogs on tech issues.

Melodie Hoke, senior designer, Your Favourite Story

Melodie Hoke works at independent digital agency Your Favourite Story, where she leads creative interactive experiences for Mercedes-Benz. Hoke’s work has led to Mercedes embracing marketing firsts, such as staging a touchscreen display which marketed new models without actually featuring the car in question.

In honour of International Women’s Day, Hoke led Your Favourite Story’s campaign to raise money for Bloody Good Period, an organisation whose aim is to end period poverty in the UK. The campaign included a film, which she co-wrote with copywriter Krish Puri, that makes light of the taboo around menstruation in the workplace.

Prior to joining Your Favourite Story, she worked as a senior designer at Proximity London. At Proximity, she led design for Disney’s eCRM campaigns and Bacardi’s social media content. She was also involved in Omniwomen, Omnicom’s network-wide organisation to promote gender equality in the creative industries, helping to lead communication design for a speed mentoring event.

Taneth Evans, head of audience development, The Times and The Sunday Times

Taneth Evans is the head of audience development at The Times and The Sunday Times. Working across both titles, she has introduced new search approaches to the business for the first time since the implementation of a paywall and created the SEO team from the ground up.

Specialising in digital content strategy, she has spent the last two years immersed in the culture change of bringing a national print newsroom into the digital world.

Zoe Gové, head of client performance, Mention Me

Zoe Gové is the head of client performance for Mention Me, a referral marketing business that is shaking up the way retailers and e-commerce businesses think about referral marketing. Leading a team of client success managers, she is responsible for ensuring that each of the 300 brands Mention Me works with are happy and that their referral programmes are reaching peak performance.

In her role, she specialises in getting the very best results for brands, recommending incentives and AB tests, offering support and counselling client-side marketers on how to build promotional plans to increase engagement with their referral offers. In addition, Gové and her team provide analysis and benchmarking alongside sharing of best practice.

Laura Crimmons, founder, Silverthorn Agency

Prior to founding PR, social and content agency Silverthorn, Laura Crimmons was communications director at Branded3 where she started the PR team in 2012 and went on to oversee PR, social media, content and design.

She is also a regular trainer and speaker at industry events such as Inbound, Learn Inbound, UnGagged Vegas, Yoastcon, SMX München and BrightonSEO, where she has delivered link building/digital PR training since 2013.

She has led campaigns that have gained coverage by top international publishers such as BBC, Mashable, Daily Mail and many more.

Laura McHard, lead creative, Soluis Group

Laura McHard’s journey into digital began with a career in architecture, but she quickly realised that her real calling was in digital visual communication rather than physical form. And so, after taking an MA with distinction in visualisation, she spent two years as a 3D artist at visualisation studios in Glasgow and London where she developed an appetite for storytelling. She then moved to Soluis Group, the Glasgow-based computer generated imagery specialist, as creative consultant and, since 2016, as the group’s lead creative.

She has played a pivotal role in the group’s most ambitious project to date – visualising the reimagining of an entire country in the Middle East and showcasing its future via full-dome share immersion (VR) experiences.

Working directly with stakeholders, McHard was part of the team that challenged and redesigned the user experience for a global event, leading the content strategy, brief development and creative direction for a complex, undefined and rapidly evolving set of objectives and requirements.

Her work has made a substantial contribution to the business, making an industry-defining splash, diversifying its service offering and pushing the boundaries of quality in its output.

This year, she’s been a speaker and panelist at Move Summit and listed in the Bima 100 as one of the industry’s top rising stars.

Amelie Hunton, founder, Brnd Bx

Amelie Hunton’s entrepreneurial nature has been evident ever since she left University College London after 12 months to establish her first business, Freshers Fit. Today she runs Brnd Bx, a startup she founded that creates social media competitions for brands.

Promoted through the Brnd Bx social channels and by partner influencers, these competitions give followers a chance to win customised boxes of products from their favourite brands. Clients have included The Body Shop and Primark, for which Hunton worked on the launch of beauty brand Holler and Glow. That campaign helped propel Holler and Glow’s Instagram following from 400 to 19,000 overnight and secure 19,000 completed market research forms.

Hunton’s interest in the power of social media came to the surface in 2013 when competing in the London marathon. Then, she helped set up the ‘London4Boston’ campaign to promote the wearing of ribbons by runners to honour those who lost their lives in the Boston bombings.

If you’re interested in learning more about The Drum’s 50 Under 30, contact Olivia Denman via


Article by channel:

Read more articles tagged: