Diginomica picks – my top three stories on diginomica this week
Digital and delivery – McDonald’s growth accelerators that are paying off – self-order kiosks, mobile app pickup, delivery – this isn’t your grandpappy’s
wait in line for trans fatsMcDonald’s. Stuart applies the digital checklist to a brand in transition: “While I still can’t imagine the circumstances in which I’d want to order a McDonald’s delivered to my home; clearly there is a market for that.” Go figure…
- Thomas Otter on owning your HR tech strategy – are you a sunflower or a daisy? – I never thought of HR tech strategy as a sunflower, or daisy, or even a daffodil for that matter. But – At HR Unleashed, Phil caught up with HCM analyst Thomas Otter, now with his own advisory practice, and guaranteed to stir the HR tech pot. Otter time: “A vendor can’t build a strategy for you. The vendor strategy, whoever they are, is to sell you more stuff. But you need to own your strategy.”
- Forget celebrity influencers – reach micro-influencers who impact your brand – Have we turned a corner in influencer marketing, or are we still vying for attention from gurus, rock stars and reality TV accidents? Barb explains the smarter path: reaching the micro-influencers that have cred with your market.
Vendor analysis, diginomica style. The silly season is winding down, but we’re not (yet). Den posted the SAP TechEd season wraps:
Meanwhile, Jess was on the ground at SuiteConnect West. Kurt added an Oracle OpenWorld thinkwrap:
Phil filed a pair of use cases from recent forays:
We wrap the event week with my excursions to New Orleans (Tableau) and Nashville (Sage Intacct):
Jon’s grab bag – Jerry calls a collective BS in Who are we kidding? Silicon Valley was built on the business of war. Stuart wins the headline of the week honors for Zuckerberg’s annus horribilis continues as Facebook growth slows. (Annus horribilis sounds like a medical condition I don’t want any part of – guessing Zuckerberg feels the same).
Best of the rest
Lead story – IBM buys Red Hat, pundits pontificate in perpetuity Beyond IBM-Red Hat – three more best-of-the-web picks
MyPOV: Halloween came early for the tech media this year. Some got tricked; others got a treat. IBM bought Red Hat at an eye-watering $34 billion for one reason: in enterprise software, relevance is expensive (yes, you can earn relevance too, but that’s another convo. If you’re buying relevance it’s going to co$t you). Alas, relevance is no guarantee of future success. All it means is: you’re in the game. I couldn’t possibly gather all the analysis in one place, and only a fraction of it was useful anyhow. I’ll spare you that, and share six that influenced my thinking:
Always ambitious to narrow to three whiffs, but that’s my job again this week. First though, two of the wackiest article titles of the week:
On to the whiffs. Seems no industry is immune from customer experience woes:
Ontarians fed up with cannabis delivery delays are complaining to the provincial ombudsman https://t.co/kd99SbgbWi -> looks like the “Cannabis customer experience” is going up in smoke…
– Jon Reed (@jonerp) October 29, 2018
This is the kind of thing that makes performance reviews awkward:
Porn-Watching Employee Infected Government Networks With Russian Malware, IG Says https://t.co/ArVXR6MWkx
-> brings a whole new meaning to “not safe for work”….
– Jon Reed (@jonerp) October 29, 2018
Finally, this bit of dystopia from journalist James O’Malley on China’s individual citizen scoring in action:
Here’s a dystopian vision of the future: A real announcement I recorded on the Beijing-Shanghai bullet train. (I’ve subtitled it so you can watch in silence.) pic.twitter.com/ZoRWtdcSMy
– James O’Malley (@Psythor) October 29, 2018
If you find an #ensw piece that qualifies for hits and misses – in a good or bad way – let me know in the comments as Clive (almost) always does. Most Enterprise hits and misses articles are selected from my curated @jonerpnewsfeed. ‘myPOV’ is borrowed with reluctant permission from the ubiquitous Ray Wang. Image credit – Happy Children © Anna Omelchenko, Waiter Suggesting Bottle © Minerva Studiom, Overworked Businessman © Bloomua, Loser and Winner © ispstock – all from Fotolia.com. Disclosure – SAP, Oracle, Workday and Salesforce are diginomica premier partners as of this writing.
Blockchain evangelists are surely hoping China doesn’t put this one on the blockchain… See you next time.
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