15 Digital Marketing Tips For New Companies Seeking Brand Recognition

With the foray into digital marketing becoming easier and more affordable, many companies are tossing their hat into the arena and giving it a try. Your business, like many others, may benefit from using digital marketing to your advantage – if you keep your wits and focus on the audience at hand.

Using approaches such as video, content, social media and mobile advertising can help your business make a name for itself and rank higher in Google searches with minimal cost and time. But, as a new business, where do you concentrate your efforts without becoming overwhelmed?

Below, 15 members of the share some digital marketing tips that newer companies can use to gain name-brand recognition. Here is what they suggest:

1. Be Creative In Your Communications Strategy

Once you are sure that you have a good, working product, spend as much time as possible developing a creative communication strategy. It is true that there are fewer barriers when it comes to social media, but that also means that there is huge competition. Spend time developing a creative, innovative and different communication strategy. It will allow you to expand your reach and brand recognition at a lower cost. – Carlos Machicao, Wild Pixel Media

2. Focus On Every Element Of Your Strategy

3. Focus On Developing Unique Content 4. Know Your Audience 5. Rely On Positive Word-Of-Mouth Marketing

While many startups rush to get a product out the door to start getting feedback, it’s vital to have something great that people want to talk about. Make sure you have a product that can benefit from amazing word of mouth. Then, you can point to great reviews about your product or service and, with a minimal budget, your satisfied customers will do a lot of the marketing for you. – Greg Kihlstrom ,

6. Find The Sweet Spot Between PR And SEO

The ideal scenario is that a new startup can find websites and publications that own their niche’s attention. If you can create and publish valuable content, that leads to positive PR. If you do this long term and pay attention to where you’re earning actual links back to your website, you’ll find the sweet spot between PR and search engine optimization that drives brand awareness and online traffic. – ,

7. Set A Foundation To Learn And Grow 8. Combine Existing Data With New Tools 9. Remember That Design Matters 10. Create A Referral Marketing Program 11. Be Consistent

Building a new brand requires a consistent message and a content creation schedule. Don’t confuse new customers or visitors with your message or offered services. Also, as users are becoming fans and followers and engage with your brand and content, make sure to produce new branded content on a consistent schedule, so that followers don’t forget about you. – Timothy Nichols , ExactDrive, Inc

12. Target, Rinse, Repeat 13. Self-Promote 14. Be Very Targeted 15. Get The Timing Right

For a startup, it’s all about making the right splash at the right time. Our digital team recommends strategically coordinating a launch on Product Hunt with a key influencer. If possible, bake customer evangelism into the product (e.g., Dropbox’s share with a friend to unlock more storage). Use content marketing tactics to build a strong, passionate customer base. – Russ Williams , Archer Malmo