10 Digital Marketing Trends Every Entrepreneur Should Watch

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Young Entrepreneur Council

YEC is an invite-only organization comprised of the world’s most successful entrepreneurs 40 and younger.

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Since the rise of the internet and mobile technology, marketing and advertising efforts have increasingly gone digital. Today’s brands reach their customers through websites, social media, blog posts, video content, text messaging and other channels, and continue to refine their campaigns based on a wealth of customer engagement data.

Smart marketers know that staying competitive means not just keeping up with the latest industry trends, but being ahead of the curve. These members of Young Entrepreneur Council have firsthand experience with the latest digital marketing techniques and tools. Below, they’ve shared 10 of the most exciting recent trends that entrepreneurs should be watching.

1. Live Video 2. Geofencing And Mobile Marketing 3. Augmented Reality For Product Visualization 4. Instagram Stories Polls

Instagram Stories enable users to share 15-second posts in the form of videos or photos on their Instagram accounts. Like Snapchat, posts disappearin 24 hours and are a great way to showcase behind-the-scenes content. The ability to quickly test concepts and ideas in the form of polls on Stories allows you to hear exactly what your potential customers actually want. Whether your business is debating on a new flavor, what time of day to broadcast or what type of content to create, ask and people will tell you. I find that loyal followers want to engage with your brand to show their support. This is also a great way to gain more engagement because not too many brands are harnessing these tools just yet. If your brand is able to quickly adapt to new trends, you will stand out from the competition. – Christine Hronec, Gauge Girl Training, LLC.

5. IGTV 6. Pay-Later Financing Options For E-Commerce 7. Bot-Assisted Customer Relations 8. Voice Marketing

Around 40% adults use voice search each day. Data suggests that the voice recognition industry will cross the$40 billion mark by 2022. With an increase in ownership of voice-based devices like Alexa, Siri and Google Assistant, it is only natural for voice searches to grow exponentially. Entrepreneurs need to take note of this development because voice searches do not function in the same way as conventional text-based searches. Besides, while social media worked in eliminating barriers between businesses and their target audiences, voice searches give brands a means to reach out to their desired audiences like never before. – Derek Robinson, Top Notch Dezigns

9. Artificial Intelligence 10. Evergreen Content

Young Entrepreneur Council (YEC) is an invitation-only, fee-based organization comprised of the world’s most successful entrepreneurs 40 and younger. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thous…

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