iAvatarZ Digital acquires Singapore based IOT and AI Platform “The IN Things Pte” – Exchange4media

According to him, IOT will connect numerous kinds of devices in our daily lives and the amount of data generated by these devices will only surge. The marketers can leverage this data to create impactful insights, identify patterns to capture customer interactions, and predict customer behavior and lifestyle. IoT has the capability to unlock customer’s lifestyles for you. This data can help marketers extract valuable information to provide . There are endless possibilities of using this data to deliver contextual messages in real-time.

Swatantra Negi (Business Head iAvatarZ Digital, SEA), says, ” In less than four years, there will be 50 billion IoT devices worldwide. Smartphones, wearables, new-generation home gadgets – everything that surrounds us will be connected to the Web. Massive data generated by IoT will help feed machine learning algorithms, which will augment the capabilities of predictive analytics. IoT means having more touch points to acquire data, gathering a variety of information by tracking customers, which would enable marketing analytics to identify the types of campaigns that customers are most responsive to, and what conditions and trends


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