Social media is brand presence 101. It’s selling, marketing, engaging – it’s basically a real-time website.
Social media is your chance to tell your story, to engage with real people and build relationships that inevitably lead to sales. After all, we’re not here to play games, we’re here to build an empire.
Unfortunately, from most of my cases, businesses are now understanding that there is much much more involved in social media. They’ve realised it’s more than just throwing up a photo and hoping for the best. It’s nurturing, engaging, showcasing personality and being in the right places at the right time. Look, to be honest, it’s hard work, that’s why there are jobs for it now, though I can help set you on the right track.
Below are 2 options available to businesses who want to build their social presence and need help doing it. I can help you understand what the right content is for your business, help you set up your visual feed, explain why hashtags are a thing, work together on a good strategy and show you how to track and monitor your success. Benefit for you is that I’m also a designer, and a damn good writer if I don’t say so myself, so it’s win-win.
What’s on offer? Well, there are a few options:
As a brand strategist, I want to help you understand your brand and how to communicate it across your socials. As a branding designer, I want to help you create visual consistency too. So not only are you speaking with the same tone of voice (a representation of your brand personality), and delivering clear and effective communication, you are also creating your brand look within the market.
Social Strategy: Planning and implementing.
Together we will strategise, plan, and show you how to build your brand presence on social media. We’ll discuss all the tips and tricks, show you tools and processes to get you on track, and give you an understanding of what, when and how to communicate.
Social Audit: let’s have a looksy shall we?
We will go to your socials and give you our feedback on your content, visuals and brand presence so you can have a plan of action moving forward.
Social Consulting: Need a starting point?
Sometimes not knowing where to start can be a bit daunting, so I’m happy to have a chat! With the social consulting we’ll talk about why social is important, help you to understand what content is important to post and when to post it, and get you to understand how we can use social media as an asset to your marketing goals.
Social Media Management: Can’t somebody else do it? Why yes, yes they can.
We have the ability to work from our strategy (above) and then manage your Facebook and Instagram accounts so you align your communication with your marketing goals.
Note: This isn’t about learning the nitty gritty of social media platforms. This is teaching you how to implement a strong brand message to market through social media, or, taking that strategy and managing it for you. For more information on learning how to use a specific social media platform, or to receive ongoing coaching, I have some great connections with some social media legends that will help you nail it, just contact me and I’ll put you in touch.
The choice is yours, after all, building a brand with no social presence…
Keen to get social savvy? Click here and get in touch.
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