On May 16, MBS Professor Patricia Kraft participated in the Social Conference. There she discussed changes and new developments in marketing and customer journey research with agencies and companies, among them many Munich based internationals: Sixt, BMW, Audi, ADAC, Sky ProSieben, RTL2, Hamberger, Bayerischer Rundfunk, Check24, AutoScout 24, e-on, ERGO Direkt, Kaspersky, T-Systems, Microsoft etc.
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