Growth hacking my way through paternity leave

Getting Ready For A Paternity Leave Part of being a new dad means wanting to spend some quality time with your adorable baby girl or boy and of course

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Adi Azaria

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Chief Evangelist | Growth Hacker & Co-Founder

Getting Ready For A Paternity Leave

Part of being a new dad means wanting to spend some quality time with your adorable baby girl or boy and of course you can’t do that if you have to go to work every day. Luckily, you can apply for a paternity leave and you can spend some well-deserved quality time with your newborn. Sadly, not everyone finds it easy to make the decision to take a paternity leave. Only about 9% of American companies offer paid paternity leave to their employees. Despite those unfavorable numbers, 90% of fathers are opting to take paternity leave. They use the time to help with shopping, meal preparation, cleaning, and most importantly, get to spend time with their baby.

“Only about 9% of American companies offer paid paternity leave to their employees”

My wife, being the darling that she is, couldn’t wait to start dropping the jokes. My new startup, she called it; benefits included working all hours 7 days a week, back pains from lifting a 6kg weight, eating leftovers while you watch it grow and train its neural net like nothing else. The jokes were funny and they did help to ease any anxiety I might have felt at the time so that was rather nice of her.

“A woman’s earnings went up 6.7% when her partner took paternity leave”

Helping to make the world a more inclusive and equal place

Making the decision to go on a paternity leave wasn’t the easiest choice I’ve made. Being the co-founder of Sisense meant that breaks were far and few in between. Taking a long break is an even bigger hurdle and at times feels nearly impossible. There are projects that need to be completed and people depending on you. Most times it feels like the only long vacation I’ve been on is my honeymoon and now I need to pull off another vacation hack for a paternity leave. More and more male colleagues were staying home with their newborns, helping to make the world a more inclusive and equal place, and I wanted to be a part of that. As luck would have it, I live in Israel — where stay at home dads with newborns still receive their salary. So that was one obstacle taken care of

“I decide to do growth from the start”

I never spent much time with my first son, he was a fussy sleeper. And the moment we hacked his sleep pattern, the ripple effect was unbelievable. So this time, I decide to do growth from the start. My wife may have been joking about the startup thing, but there was some truth to what she said; babies are kind of like launching a new product:

1. You plan a launch date – Due date

2. You get feedback from customers – Talking to other parents to prepare yourself

3. Project name – Womb name

4. Product name – Baby name

5. Marketing – Baby showers and gender reveals

Growth hacking babies is similar to regular growth hacking in that you’ll need to carry out a lot of planning, testing, failing and finally achieve growth.

How to Pause from Work

It’s important that you take some time to get ready for your paternity leave. That way, things can keep running smoothly even when you’re not around. Prepare ‘how-to’ documents that people can find helpful. Make sure your OOO (out of office) reply is useful and that it points to specific categories that can help.

Take Time for Yourself

It isn’t exactly impossible to take care of a baby without external help, but it is certainly much needed. Being around a baby 24/7 can be exhausting, both physically and mentally. It will leave you feeling drained and can even affect your decision-making process. This is why you need to get a babysitter or ask your parents for some help, so you can take some time off. And don’t just fall asleep anywhere, go where you can be alone to relax and refresh.


With the right planning, you can prioritize your daily tasks around the baby. We have a weekly calendar that we use to stay on top of everything like doctor’s appointment and the first kids’ assignment. If there’s a scheduling conflict then we ask for help. The house is also baby proof, and we try to take care of laundry whenever possible so all hands are on deck in case of an emergency. Take it from me, there’s nothing more alarming than a crying baby.

“89% of men who say it’s important for employers to offer paid paternity leave”

Tips and Tricks to Make your Leave Easier

1. UNDERSTANDING: Your partner has just been through a very emotional experience. She is full of hormones, lacks sleep, and is feeling a bunch of things simultaneously that you probably won’t survive. So just absorb it all and give her a hug.

2. COMMUNICATION: Communicating is important when taking care of a baby. Share feeding and sleeping times, as well as diaper switch information.

3. OBSERVER: A newborn is like a new product with its own unique set of rules. You need to observe your baby and figure out what makes the baby calm. A lot of people will tell you what works and what doesn’t. But remember, their product (baby) and yours are not the same. So, what works for their baby may not work with yours.

4. PRODUCTIVITY: Any good growth hacker knows that having automation tools is important. And while breastfeeding is important, your spouse going back to work means you’ll need a pumping solution. We tried several options before finally settling on Willow Pump: it’s a hands-free pump — meaning your spouse can carry out other tasks while pumping. You can measure the OZ on each side and in a mobile app. It also helps you track productivity.

Failed Test

I tried using a Cry Translator app to figure out our baby needs using machine learning failed, It just does not make sense to go to your phone and wait for five seconds while the little creature is crying is heart out.


It’s been 4 weeks since I started my paternity and I’m loving it so far. It has also given me a new appreciation and admiration for females, and I’m glad I decided to take this opportunity. I highly recommend it for any new father.

Read more about The New Dad here

Chief Evangelist | Growth Hacker & Co-Founder

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