Burn the damned marketing manual !
I’m looking for the marketing manual - so I can burn it. I have been using…
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Customer Engagement
9 Resources To Create Better B2B Buyer Personas
According to Aberdeen Research, marketers who use buyer personas and map content to the Buyer…
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4 Simple Steps To Building The Most Effective B2B Content Marketing Strategy
Content Marketing ROI Starts With A Content Marketing Strategy. Nearly 90% of B2B marketers say that…
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Content Marketing is a Team Sport
Simply stated, content marketing success is a function of creating relevant, quality content that is…
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The content marketing redundancy problem
Does content marketing work? Chances are your CMO heard about it at some conference, or got…
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If you don’t research keywords, how exactly are you doing “content marketing”?
There has been some debate in content marketing / inbound marketing circles about keyword research…
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Why content is about quality over quantity
76% of B2B companies say they are going to create more content over the next…
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MR Realities: Thinking Mistakes Marketers Make – An Interview with Terry Grapentine
All the data and fancy analytics in the world won't help you if you can't…
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Why content marketing probably won’t work for you
I myself love content marketing. I love the concept of content as a bridge between…
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Stop jamming the same content down everyone’s throats. Think about personalization, Marketers.
Forbes magazine and Price Waterhouse Coopers just completed a study on 'Leading With Customer-Focused Content,' which on…
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Beware the content marketing monster
This may seem self-defeating coming from someone who uses words for a living, but here…
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