Episode 2 – The Relentless Podcast impression management, how to make a good first impression, app dating podcast, online marketing podcast, online dating podcast, how to network on social media, Melissa Hobley OkCupid, Melissa Hobley OkCupid interview

“You could have the fanciest PowerPoint, the most epic home, the rarest car, you could have any of those things. If you don’t know who you are trying to sell to, or you have a very clear target in mind and you don’t take the time to get to know them, you’ll never be successful.”

Melissa Hobley is the Chief Marketing Officer of OkCupid, one of the most established and popular dating apps in the world. Melissa built OkCupid’s marketing team from the ground up and has helped craft the brand’s now famous message of inclusion and affirmation. More recently, Melissa drove the launch of OkCupid’s daring, playful, and award-winning ad campaign, which was released in markets across the country and boosted brand buzz by fifty percent. Melissa regularly appears as an expert in marketing, media, technology, and relationships, and has been featured in the New York Times, NPR, and the Today Show.

“Be yourself, set that story, and then keep updating it. Most people don’t know this but three out of four dating app profiles are set and never updated again. Look at Facebook. When you update your profile or you have a business page, when you add a photo, a picture, anything, the algorithm kicks in and Facebook rewards you for that. Most platforms do that now… If it’s a house, if it is that business page, when you see those timely things, you think someone really cares. I see what’s happening here…this is a living and breathing brand.”

This paid podcast is produced by Slate Studios and Century 21 Real Estate.

© 2019 Century 21 Real Estate LLC. All rights reserved. CENTURY 21®, the CENTURY 21 Logo and C21® are registered marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. This material may contain suggestions and best practices that you may use at your discretion. The opinions expressed in this podcast are those of the individuals featured and not necessarily of Century 21 Real Estate.

Paid Content Produced with Century 21 Real Estate. No members of Slate’s editorial team were involved during production. Slate Studios is comprised of real-life writers, designers, and producers who dedicate their talents to branded storytelling.

Slate is published by The Slate Group, a Graham Holdings Company. All contents © 2019 The Slate Group LLC. All rights reserved.

Increasingly, the digital space is where we make our first impressions. One prime example of this shift is the rapid rise of online dating. But whether you’re looking to find a romantic partner or engage new clients, there are underlying strategies you can use to present and promote yourself successfully online.

“Maybe you’ve had a house that you have not gotten anyone to be excited about for months and months, maybe you work at a tech company and it’s been hard to get people to engage. You can’t keep doing the same thing. You have to do something that stops people in their tracks. For OkCupid, within four weeks of launching a campaign that was very bold, we had a double digit percentage increase in downloads.”

HOW MELISSA STAYS RELENTLESS

“Don’t take the initial set of circumstances as your best and final answer, whatever it may be. You push through those challenges, you push through those barriers, you push through the no’s, you find creative ways to get there.”

You Have My Attention with OkCupid CMO, Melissa Hobley

Regardless of your relationship status or professional goals, it’s more important than ever to not only reach people in the digital space, but to form real connections and develop those relationships. Who better to talk to about standing out when you’re selling yourself online than Melissa Hobley, the Chief Marketing Officer of OkCupid, one of the top dating apps in the world.

Slate is published by The Slate Group, a Graham Holdings Company. All contents © 2019 The Slate Group LLC. All rights reserved.

Paid Content Produced with Century 21 Real Estate. No members of Slate’s editorial team were involved during production. Slate Studios is comprised of real-life writers, designers, and producers who dedicate their talents to branded storytelling.

© 2019 Century 21 Real Estate LLC. All rights reserved. CENTURY 21®, the CENTURY 21 Logo and C21® are registered marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. This material may contain suggestions and best practices that you may use at your discretion. The opinions expressed in this podcast are those of the individuals featured and not necessarily of Century 21 Real Estate.

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