Content Marketing 2017: Top 200 Global Influencers

With Content Marketing World 2017 happening this week in Cleveland, Ohio we analyzed the social and blog conversations around ‘Content Marketing’ from January 2017 to look at the most hotly debated topics and who the key influencers are.

Influence is topical and so someone who is influential on SEO is not necessarily the expert on influencer marketing or video content creation. We went deeper into the specific sub-categories and tracks at CMWorld2017 to call out the influencers who are driving engagement within the influencer community on these niche topics.

You can use this blog post to understand what is driving the online debate and who is most influential in the focus area that you really care about in your role whether it is Social Media, Lead Generation, Branding, Video Creation, Sales or Influencer Marketing for example.


We analyzed over 5million social media posts and blog content from January 2017 to see which associated topics and sub-categories received the most attention in conjunction with the content marketing online debate. Here is the word cloud showing the most frequently used keywords:

The most frequently mentioned words spoken about in the context of content marketing were:

With #CMWorld happening this week in Ohio we were very interested to learn which influencers were driving the most influence on the key topics or “tracks” at CMWorld.

Out of all the tracks at CMWorld these were the top 10 getting the most attention among the content marketing influencers:

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1. Top 50 Social Media Influencers

7. Top 50 Influencer Marketing Influencers

If you want to see who ranks from 25-50 please download the full report:

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8. Top 50 Agency Strategy Influencers

9. Top 50 Lead Generation Influencers

10. Top 50 Content Strategy Influencers

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital Health, Digital Marketing) be sure to have a gander on our blog or why not propose some topics to us on twitter?

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.


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