Adobe Customer Journey – Digital River

Buyer shares their experience (good or bad) via digital media, social networks, word of mouth, etc. The opinions shared about their experience with your brand are highly valued sources relied upon by prospective customers as they contemplate a purchasing decision. Nurture and support your shoppers by:

  • Maintaining ongoing, relevant and timely communication with users.
  • Utilizing analytics to identify customers with likelihood to churn.
  • Delivering next best offer via social or paid channels.
  • Curate social advocacy into owned communities or onsite.

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