2019 Finalists and Winners – Content Marketing Awards

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2019 Finalists and Winners

Content Marketing Project of the Year Finalists

• Ask Troy – Marcus Thomas LLC
• CDW Content Marketing Program – CDW (Manifest)
• Preprosto – Lidl Slovenija (PM, poslovni mediji)
• Project XY – Nulon (Edge)
• Searching for Salai – SAP America, Inc.
• The Well by Northwell – Northwell Health (Revmade)

B2B Branded Content Campaign of the Year Finalists

• Business Chemistry Book Launch and Media Campaign – Deloitte Greenhouse™ Experience Group
• Threat Data Exposes Industrial USB Risks – Thought Marketing
• Semcon: Add Perspectives – Semcon
• Synchrony’s State of Pay Content Program – Synchrony
• The YouTube Add of the Year 2018 – YouTube Advertising (Methods+Mastery)

B2C Branded Content Campaign of the Year Finalists

• Bank of America’s B2C Program – Bank of America
• Coffee Cup Coastal Bliss Break – San Diego Tourism Authority (MeringCarson)
• Let’s ask Life For Those We Love – Zavarovalnica Triglav (PM, poslovni mediji)
• One Year in The Dark – Western Union
• Project XY – Nulon (Edge)

Agency of the Year for agencies with less than 100 employees Finalists

Agency of the Year for agencies with more than 100 employees Finalists

• Manifest
• Marcus Thomas LLC.
• MSP-C, a division of MSP Communications
• Pace
• Yesler

B2B Content Marketer of the Year Finalists

• Laura Hamlyn, Director, Global Content Team, Red Hat
• Corrado Paolucci, Content Strategy and Newsroom Manager, ENI
• Heike Young, Senior Manager, Industry Strategy & Insights, Salesforce

B2C Content Marketer of the Year Finalists

• Ryan Reynolds, Owner, Aviation American Gin
• Jen Rubio, President & Chief Brand Officer, Away
• Neil Wertheimer, Deputy Editor, AARP

STRATEGY CATEGORIES 01 – Content Marketing Launch of the Year WINNER

Tinder Swipe Life – Tinder

FINALISTS 02 -Best Content Marketing Program WINNER

CDW Content Marketing Program – CDW (Manifest)

FINALISTS 03 – Best Content Marketing Program in Healthcare WINNER

Our Lab is Everywhere – Amgen (AbelsonTaylor)

FINALISTS 04 – Best Content Marketing Program in Financial Services WINNER

How Content Marketing and a TV Ad Became Friends – Santander Consumer Bank Danmark (Brand Movers)

FINALISTS 05 – Best Content Marketing Program in Retail WINNER

California Closets: A Storytelling Brand – Redbird

FINALISTS 06 – Best Content Marketing Program in Manufacturing WINNER

Smart Marketing Marketing Smart – Trelleborg Marine & Infrastructure (Stein IAS)

FINALISTS 07 – Best Content Marketing Program in Technology WINNER

SJR for Drax Group – Drax Group (Group SJR)

FINALISTS 08 – Best Content Marketing Program in Travel/Tourism WINNER

Qantas Magazine + Travel Insider – Quantas (Medium Rare Content Agency)

FINALISTS 09 – Best Content Marketing Program in Education WINNER

this.’ powered by Deakin University – Deakin University

FINALISTS 10 – Best Content Marketing Multi-Year Program WINNER

Android & You for Samsung and Google – Wayne Parker Kent

FINALISTS 11 – Best Marketing Automation in Content Marketing WINNER

Rebel Reports Highest Campaign Performance – GetResponse

FINALISTS 12 – Highest Conversion Response from a Content Program WINNER

Building On Bigfoot – Arctic Adventures (Wolfgang Digital)

FINALISTS 13 – Highest Subscriber Growth WINNER

How We Gained 50,000 LinkedIn Followers in 1 Year – Center for Creative Leadership

14 – Most Innovative Content Distribution Strategy WINNER

Deer Targets Hunters, and Delivers – Legendary Whitetails (Hanson Dodge)

FINALISTS 15 – Native Advertising/Sponsored Content as part of a Content Marketing Program WINNER

Leap Ahead – Bloomberg Media

FINALISTS 16 – Content Marketing ROI/Measurement Program WINNER

Smart Marketing Marketing Smart – Trelleborg Marine & Infrastructure (Stein IAS)

FINALISTS 17 – Best Use of Content involving Artificial Intelligence WINNER

Ask Troy – Marcus Thomas LLC

FINALISTS 18 – In-Person (Event) Content Marketing Strategy WINNER

Stream of Many Eyes – Dungeons & Dragons / Wizards of the Coast

FINALISTS 19 – Best Integrated Corporate Event (in-person)/Digital Content Strategy WINNER

BLACK & RED – Hartford HealthCare

FINALISTS 20 – Agency/Client Content Marketing Partnership WINNER

Manifest | CDW Agency/Client Partnership – CDW (Manifest)

FINALISTS 21 – Best Use of Influencer Marketing WINNER

National Car Rental – Andru Edwards – Intersport

FINALISTS 22 – Best Content Strategy WINNER

The Well by Northwell – Northwell Health & Revmade

FINALISTS 23 – Integrated Content Marketing Program (Print/Digital Integration) WINNER

IBM Garage – IMB Originals

FINALISTS 24 – Best Use of Technology as Part of Content Marketing Program WINNER

Adaptive Algorithm Discovers Consumer Sentiment – Antonio & Paris/Kvantum

FINALISTS 25 – Paid Advertising/Content Marketing Integration WINNER

Many Stories, One Voice – Muse.

FINALISTS DISTRIBUTION CATEGORIES 28 – Best Use of Original Research in Content Marketing WINNER

The Infinite Dial 2018 – Edison Research

FINALISTS 29 – Best Enewsletter WINNER

AARP Family Caregiving Enewsletter – AARP Family Caregiving

FINALISTS 30 – Best Use of Facebook in Content Marketing WINNER

SCANA Energy Fuels Content Marketing with Facebook – SCANA Energy (Jackson Spalding)

FINALISTS 31 – Best Use of Instagram/Snapchat in Content Marketing WINNER

Team Canada – Canadian Olympic Committee

FINALISTS 32 – Best Use of LinkedIn in Content Marketing WINNER

Content Cantina – IBM Originals

FINALISTS

• Wells Fargo Promotes American Business Women’s Day – Wells Fargo
• LogRhythm’s Social Selling Program – LogRhythm, Inc.

33 – Best Use of Twitter in Content Marketing WINNER

Gritty – Philadelphia Flyers

FINALISTS 34 – Best Use of Video in Content Marketing WINNER

Project XY – Nulon (Edge)

FINALISTS 35 – Best Use of Multichannel Social Media in Content Marketing WINNER

Givaudan 250-Odyssey – Lansons & Salz & Water

FINALISTS 36 – Best Corporate Blog WINNER

The Allstate Blog – Allstate

FINALISTS 37 – Best Blog Post WINNER

What Makes a Heart Attack a ‘Widowmaker’ – Manifest

FINALISTS 38 – Best Multi-Author Blog WINNER

IBM Industrious – IBM Originals

FINALISTS 39 – Best Topic-Specific Blog WINNER

Virginia is for Lovers Crush Friday Blog Series – Virginia Tourism Corporation

FINALISTS 40 – Best Podcast/Audio Series WINNER

Searching for Salaì – SAP America, Inc.

FINALISTS 41 – Best Use of Content Curation WINNER

Integrity360 Puts Cyber Risks On Clients’ Radars – Integrity360 (256)

FINALISTS 42 – Best Content-Driven Website WINNER

Qantas Travel Insider – Quantas (Medium Rare Content Agency)

FINALISTS 43 – Best Motivational Video or Video Series WINNER

Thank you boss. (Gracias Jefe) – IESE Business School

FINALISTS 44 – Best Topic-Specific Video as Part of a Content Marketing Program WINNER

Code and Response Movie Trailer – IBM Originals

FINALISTS 45 – Best Short Form Video or Video Series as Part of a Content Marketing Program WINNER

Mayo Clinic Good, Better, Best Animated Shorts – Mayo Clinic

FINALISTS 46 – Best Content Marketing Video Series WINNER

The Changemakers Series – Cole Haan and Forbes Media

FINALISTS 47 – Best Use of eBooks WINNER

Mental Health eBooks for Law Enforcement Officers – American Military University

FINALISTS 48 – Best Use of White Papers WINNER

One Minute Whitepaper Series – Okta (Quietly)

FINALISTS 49 – Transportation (Air/Auto/Rail/Ship) Publication WINNER

OE FIX Guide – Dorman Products

FINALISTS 50 – Association Publication WINNER

Company Director – Australian Institute of Company Directors (Medium Rare Content Agency)

FINALISTS 51 – Technology Publication WINNER

IBM Industrious – IBM Originals

FINALISTS 52 – Manufacturing Publication WINNER

The Journal From Rockwell Automation and Partners – Rockwell Automation (Putman Media, Inc.)

FINALISTS 53 – Financial Services Publication WINNER

Learn From Experience by Farmers – Farmers Insurance

FINALISTS 54 – Government Publication WINNER

Challenge magazine (Public Service Division) – Tuber Productions Pte Ltd

FINALISTS 55 – Healthcare/Medical Publication WINNER

Proto – Foundry 360

FINALISTS 56 – Hospitality/Travel Publication WINNER

KLM’s inflight magazine Holland Herald – KLM – Holland Herald (Hearst Create)

FINALISTS 57 – Nonprofit Publication WINNER

Somewhere To Believe In – Stein IAS

FINALISTS 58 – Retail Publication WINNER

Preprosto – Lidl Slovenija (PM, poslovni mediji)

FINALISTS

• MPG. Concepts – MPG. Concepts
• Shinesty – Not So Silent Nights Holiday Catalog – Shinesty

59 – School/University Publication WINNER

this.’ powered by Deakin University – Deakin University

FINALISTS

Best Friends Magazine – OVC Pet Trust, University of Guelph

60 – Internal/Employee Publication WINNER

now – Bayer Business Services GmbH (TERRITORY Content to Results GmbH)

FINALISTS EDITORIAL CATEGORIES 61 – Best NEW Print Publication WINNER

Spark – A Magazine by Sphera (Sphera Solutions)

FINALISTS 62 – Best NEW Digital Publication WINNER

Viacom Newsroom – Viacom

FINALISTS 63 – Best Print Publication WINNER

Somewhere to Believe In – Stein IAS

FINALISTS 64 – Best Digital Publication WINNER

Digital comic and storytelling website El Salado – Ferrovial

FINALISTS 65 – Best Feature Article – Print WINNER

The PDA Conundrum – Nationwide Children’s Hospital

FINALISTS 66 – Best Feature Article – Digital WINNER

Domestic Violence in Canada – United Way Greater Toronto

FINALISTS 67 – Best Interview or Profile WINNER

UAB Reporter – Maggie Amsler profile – University of Alabama at Birmingham

FINALISTS 68 – Best Regularly Featured Column or Section WINNER

“Ask Carrie,” On Investing magazine – Charles Schwab (30 Point Strategies)

FINALISTS 69 – Best Series of Articles WINNERS

Future Files – 15 Science Fiction Stories – Freudenberg Sealing Technologies (Profilwerkstatt GmbH)

FINALISTS 70 – Best Overall Editorial – Print WINNER

KLM’s inflight magazine Holland Herald – KLM – Holland Herald (Hearst Create)

FINALISTS 71 – Best Overall Editorial – Digital WINNER

Right as Rain by UW Medicine – UW Medicine

FINALISTS 72 – Best Special Topic Issue WINNER

The Impact of Opioids on Children – Nationwide Children’s Hospital

FINALISTS 73 – Best Annual Report WINNER

Bosch Annual Report: Transformation – Robert Bosch GmbH (C3 Creative Code and Content GmbH)

FINALISTS 74 – Best Corporate Book WINNER

Our road to success – The ŠKODA Rallye Book – ŠKODA Auto (C3 Creative Code and Content GmbH)

FINALISTS DESIGN CATEGORIES 75 – Best NEW Publication Design WINNER

STHLM Magazine – Stockholm Chamber of Commerce (OTW)

FINALISTS 76 – Best Publication Design WINNER

mPaper (1/19) – muehlhausmoers corporate communications GmbH

FINALISTS 77 – Best Cover Design WINNER

INSIGHT – TCS/The Chicago School of Professional Psychology

FINALISTS 78 – Best Feature Design WINNER

CNET Fall 2018: A New Voice For A New Generation – CNET (Manifest)

FINALISTS 79 – Best Infographic (one-time) WINNER

The 8 Biggest Graphic Design Trends of 2019 – Venngage

FINALISTS 80 – Best Infographic Series WINNER

Team Canada – Canadian Olympic Committee

FINALISTS

Map to Downtown Vegas Hot Spots – DK Properties by Internet Marketing Inc. (IMI)

81 – Best Use of Interactive Infographics WINNER

Y Magazine – German Bundeswehr: Typendatenblatt – Bundesministerium der Verteidigung (C3 Creative Code and Content)

FINALISTS 82 – Best Use of Illustration WINNER

ATB Financial: Illustrating Innovation – ATB Financial

FINALISTS 83 – Best Use of Photography WINNER

THE OTHER LIFE – Community Center for War Veterans (C3 Creative Code and Content)

FINALISTS 84 – Best Overall Design – Print WINNER

STHLM Magazine – Stockholm Chamber of Commerce (OTW)

FINALISTS 85 – Best Overall Design – Digital WINNER

Yunar.de – Emotional Brand Website – Ambidexter GmbH (C3 Creative Code and Content GmbH)

FINALISTS