Singular Expands in India With New Managing Director & Renewed Focus on Mobile Marketing Analytics – Singular

When Singular and Apsalar joined forces in 2017 , we did so with the intention of building the world’s first solution to effectively link marketing and customer data in a single marketing analytics platform.

Since then, we’ve merged Apsalar’s attribution and audience building capabilities into Singular’s advanced ad spend collection and measurement platform, transforming marketing stacks and unlocking new levels of granularity , fraud prevention methods and automations for app marketers around the globe.

With the renewed focus of the combined entity, we are excited to announce the latest addition to Singular’s growing presence in India, Subhash Chandra , our new Managing Director for India. Subhash joins Singular from Google where he was the head of the Google Cloud Platform, and comes with over 17 years of experience having held roles at SAP, IBM & Ingram Micro.

India’s Fast-Growing App Analytics Market

As Singular continues its expansion around the globe , India remains a central focus as arguably one of the fastest-growing app market in the world, giving rise to some of the most sophisticated and data-driven mobile brands.

We’re excited to continue serving our customers in this region including OLA, Times Internet, Snapdeal, Zomato and Cleartrip, who use Singular to collect the most granular campaign data from ad partners and automatically combine it with revenue and user-level attribution data to expose previously inaccessible insights into marketing performance.

Please join us in welcoming Subhash to the team and celebrating the growth of our Bangalore office. For more information on Singular, contact us now . We spoke to Subhash about the fast pace of marketing innovation in India and Singular India’s plans for 2018.

How is India’s mobile market evolving and what are top priorities this year?

India’s mobile app market is growing at over 70% YoY, both in terms of gross revenue spend and app downloads so it’s very important for marketers to get better insights on attribution, campaign, audience, creatives and fraud data to drive better ROI. Retail Apps, Video Streaming Apps and Ride Sharing Apps will continue to grow in India and most of these companies have already adopted mobile-first or mobile-only strategy so it’s important for marketers to invest in enterprise class unified marketing analytics tools which assures them of better ROI.

Why are you excited about Singular as the solution to the Indian market growing pains?

Singular has established itself as the leader in spend and marketing data collection in the mobile marketing industry. With Singular’s solution, UA executives and managers are able to track and automate their campaign goals. This addresses the pain of optimizing mobile marketing budgets as all the data for marketing campaigns is segregated and sits in silos.

With Singular’s Unified Marketing Platform our customers have seen a benefit of up to 30% ROI just unifying User & Marketing Data in the same console. Globally, the digital marketing industry is witnessing Mobile App Fraud issues and India is no stranger. We at Singular offer comprehensive and proactive fraud solutions to mitigate mobile fraud at the source.

About Singular

Singular enables data-oriented marketers to connect, measure, and optimize siloed marketing data, giving them the most vital insights they need to drive ROI. The unified marketing analytics platform tracks over $7 billion in digital marketing spend to revenue and lifetime value across industries including commerce, travel, gaming, entertainment and on-demand services. Singular customers include companies like Yelp, AirBnB, Rovio, Postmates and Zynga. Singular is backed by General Catalyst, Thomvest Ventures, Method Capital, Translink Capital, DCM and Telstra Ventures. For more information, visit https://www.singular.net/ or email press@singular.net.

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