Marketing analytics start-up DeepCrawl raises £1.75m of Series A | Growing Business

Marketing analytics and web crawler start-up DeepCrawl has raised £1.75m of Series A funding, in a round led by Beringea.

The transatlantic venture capital firm pumped £1.5m into the London start-up, with a series of high net worth individual investors making up the remainder.

Providing large brands with an overview of their website’s “technical health” via its web crawler, DeepCrawl can provide in-house marketing teams with all the necessary information to turn organic traffic into revenue.

Founded by Michal Magdziarz, Matt Jones, and Chris Evans in 2013, the tech start-up counts all six major global agency groups – WPP, Omnicom, Publicis, Havas, IPG, and Dentsu Aegis – and more than half of the Fortune 500 as clients.

While the likes of Microsoft, IBM, eBay, Salesforce, P&G, Home Depot, Sears, and Walmart also use its service.

The entrepreneurial trio had their ‘lightbulb’ moment after struggling to find a tool that could give them the insights they needed while working on the redevelopment of a property website with millions of pages. So, they decided to build one themselves.

Now having grown more than 100% annually over the past four years, DeepCrawl now has a global team of 35 between its UK and Brooklyn offices, and is aiming to once again double revenue over the next 12 months.

This latest round of funding will be used to drive recruitment and help add to its growing global customer base.

Jon Myers, chief growth officer at DeepCrawl, said:

“We’ve matured considerably as a company over the past 12 months. We completely overhauled the platform, rebuilding it from the ground up without reusing a single line of code from version 1.0.

“That’s set us up to provide our customers with even more innovative features – including a major release this month – which is a vital foundation for our own continued growth. Beringea’s investment provides the support we need to achieve that.”

Stuart Veale, managing partner at Beringea, said:

“DeepCrawl has built a market-leading position over the past four years, with some impressive technical innovation and a roster of high-profile global clients.

“As the ecommerce market continues to grow, and as mobile becomes the primary online platform, brands will have to pay even more attention to optimising their sites for search performance to unlock additional revenues. DeepCrawl is well-placed to help them through this process. We’re pleased to support the team in its continued growth and success.”