9 ways to get millennials and Gen Z to take your surveys

Nathan Sykes·31 March 2019·Customer Engagement

...At this point, it’s safe to say that the younger generations — including millennials and Gen Z — are quite different than those that came before. In fact, they can be so different at times, that many organizations, businesses and parties have trouble understanding what they want and what they might resonate… Read More...

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Instagram Decision to Go Long Form on Video, Stealing Millennials from Youtube

Mordecai Holtz·10 July 2018·Customer Engagement

...Instagram just became a primary competitor to Youtube. The new long-form video content on Instagram proves it. At the same time, Instagram is flexing its social media muscles and further proving its relevance in the face of its direct competitor, Snapchat. Ignoring Gen Z at Your Own Risk Why Instagram… Read More...

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How Millennials in the Workplace are changing the B2B Landscape

Nathan Sykes·6 June 2018·Customer Engagement

...For the most part, the B2B industry has been largely isolated from most of the changes happening in today’s workforce. Fortunately — or unfortunately, for some — that’s no longer the case. The Millennials are here, and they’re kickstarting considerable changes in the industry just by being who they are. Read More...

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Millennials plan to shake-up the C-Suite

Richard Chiumento·11 December 2017·People & Change

...We’ve known for some time that Millennials have high expectations of the world of business and we should expect some major changes when they move into executive positions, a new study from American Express predicts. Read More...

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Millennials plan to shake-up the C-Suite

Richard Chiumento·4 December 2017·People & Change

...We’ve known for some time that Millennials have high expectations of the world of business and we should expect some major changes when they move into executive positions, a new study from American Express predicts. Read More...

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Millennials Make Their Mark in Health and Safety

Shawna Ryan·25 June 2017·People & Change

...Executives at the GDS HSE Insight Summit say they're hiring more millennials to push the industry forward with their technological knowhow. It's not uncommon when asking executives in almost any industry what they find to be the most exciting changes in their field to hear the answer "Technology" in uniform chorus. Read More...

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The Royal Millennials and Magical Retail Experiences

Tony D'Onofrio·14 June 2017·Customer Engagement

...Recently I had the opportunity to participate in the World Department Stores Forum 2017 in Toronto, Canada. Forty five retail CEOs joined 300 attendees in an industry event titled "Digital and Brick-n-Mortar: One Magic Experience". This post summarizes my favorite insights from this year's IGDS event. Read More...

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Millennials and Cybersecurity: Where did it go wrong?

JC GAILLARD·28 September 2016·Cyber Security

...As millennials are massively entering the workforce, it is not rare to see them depicted as the great generation that is going to deeply transform the way business is done. Born between 1980 and 2000, this “net” generation is the first one to be fully “digital native” and endowed with a supposedly innate sense of how the modern technology functions. As a result, millennials are often praised as highly adaptable and thus as valuable assets for an organisation in a business environment that is constantly being shaken by technology and the digital transformation of society at large. Read More...

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Memes and Millennials. The ultimate inspiration to make Super Bowl commercials go viral?

Sreeraman Thiagarajan·2 March 2016·Customer Engagement

...In the 1997 movie Men in Black, agent Jay (Will Smith) cannot believe that agent Kay (Tommy Lee Jones) uses supermarket tabloids for tips on aliens. Kay responds that he is not looking but has actually found tips while holding a tabloid that reads as "alien stole my husband's skin". I felt something like what Jay did when I saw Super Bowl 50 TVCs that were inspired by 9gag. Read on, you may agree (oh sigh, this is published online, so you can very well disagree by trolling). Read More...

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News in Digital from The Digital Transformation People #49

Tim Ellis·22 December 2020·The Case For Digital Transformation

...Welcome to ‘News in Digital’ #49 and Season’s Greetings from all of us at The Digital Transformation People! It’s been a funny year but luckily with enabling technologies like Zoom and some incredibly hard work by some great organisations and people out there it really does feel like we are… Read More...

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What if this is the “new normal”?

Jeffrey Phillips·21 October 2020·Strategy & Innovation

...In a way, I’m kind of glad that fewer people are talking about the idea of things “getting back to normal”.  The part of me that craves consistency and safety wants to go back to the way things were – more predictable, less fraught with problems and challenges like COVID. Read More...

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Cross-Platform Integrations – Why ExxonMobil and Bandsintown should do a deal

Peter Evans·24 August 2020·Strategy & Innovation

...It may seem like an idea out of left field, which it is, but there are solid reasons why ExxonMobil and Bandsintown should do a deal to leverage their respective digital ecosystems.   It may seem like a weird match.  ExxonMobil is a giant oil company.  Bandsintown is a digital platform… Read More...

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